How-To

How Vail Resorts Uses IT to Profile Skiers

Kirsten Lynch, CMO at Vail Resorts, says her partnership with the CIO leads to better guest experiences.
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  • CRM Systems
  • CIO
  • Relationship Building
Martha Heller is CEO of Heller Search Associates, an IT executive recruiting firm specializing in CIO, CTO, CISO and senior technology roles in all industries. She is the author The CIO Paradox: Battling the Contradictions of IT Leadership and Be the Business: CIOs in the New Era of IT. To join the IT career conversation, subscribe to The Heller Report.