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6 Tips to Build Your Social Media Strategy

With so many social media options, how do you pick the best one(s)? IT executives and social media experts share their top six tips for selecting the social media platforms that will provide the greatest return on your investment of time and resources.
    Related:
  • Marketing
  • Internet
  • Social Networking Apps
  • Twitter
  • Facebook
  • LinkedIn
Jennifer Lonoff Schiff is a business and technology writer and a contributor to CIO.com. She also runs Schiff & Schiff Communications, a marketing firm focused on helping organizations better interact with their customers, employees and partners.