How-To

How IT Innovation Helps International Speedway Engage Racing Fans

The chief marketing officer at International Speedway offers insights into how innovative technology can improve the guest experience.
    Related:
  • CRM Systems
  • Innovation
  • Social Networking Apps
  • Twitter
Martha Heller is CEO of Heller Search Associates, an IT executive recruiting firm specializing in CIO, CTO, CISO and senior technology roles in all industries. She is the author The CIO Paradox: Battling the Contradictions of IT Leadership and Be the Business: CIOs in the New Era of IT. To join the IT career conversation, subscribe to The Heller Report.