Feature

Is There Any Digital Marketing Value in New Breed of Social Apps?

The road to revenue for ephemeral and anonymous apps like Snapchat, Secret and Whisper is uncharted. How these social apps will ever achieve a level of revenue that would justify their sky-high valuations is foggy at best.
    Related:
  • Social Networking Apps
  • Mobile Apps
  • Internet
  • E-commerce Software
  • Marketing
  • Mobile
  • Small and Medium Business
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.