Nielsen this week released U.S. smartphone market share numbers, based on OS and manufacturer, for the first quarter of 2014. Among the notable findings, Apple gained OS share but lost ground in device-maker share, while HTC dropped two slots in the manufacturer ranking.
Nielsen’s order of companies in the Q1 2014 report changed slightly since early-to-mid 2013. In the OS category, Android still leads the pack with 52 percent of the overall U.S. market, according to Nielsen. Apple’s iOS is relatively close behind with 42 percent; Windows Phone has 3 percent of the market; BlackBerry represents 2 percent; and the “Other” category makes up the remaining 1 percent.
The Nielsen numbers from Q2 2013 looked like this: Android had 52 percent of the market (no change); iOS had 40 percent (two percent less than Q1 2104); BlackBerry had 3 percent (1 percent more than Q1 2014); Windows Phone had 2 percent (1 percent less than Q1 2014); and the remaining 2 percent of the market fell in the Other category.
So the most notable changes were a 2 percent growth in share by iOS and the transfer of 1 percent of the market from BlackBerry to Windows Phone.
Nielsen also released Q1 2014 U.S. smartphone market share numbers based on manufacturers. Apple led the pack with 42.5 percent of the market; Samsung has 29 percent (28.7 percent Android and 0.3 percent Windows Phone); LG has 7 percent; Motorola 6.8 percent; HTC 6.1 percent (5.7 percent Android and 0.4 percent Windows Phone); BlackBerry has 2 percent; Nokia 2 percent; and “Others” make up the remaining 3.4 percent of the market, according to Nielsen.
In Q2 2013, Apple had 40 percent of the market; Samsung had 24.7 percent (24 percent Android and 0.7 percent Windows Phone); HTC had 9.4 percent (9 percent Android and 0.4 percent Windows Phone); Motorola 9 percent; LG 7 percent; RIM/BlackBerry 3 percent; “Others” 2 percent; Nokia 1.2 percent; and Huawei had 1 percent of the market, according to Nielsen.
The most notable changes in the period were a decrease of 2.5 percent manufacturer market share by Apple; an increase of 4.3 percent by Samsung; LG and Motorola overtook HTC as the number three and four U.S. smartphone makers, bumping HTC into the fifth position; and Huawei, the number three global smartphone maker, according to IDC, lost much of the little U.S. share it had in 2013.
Al Sacco was a journalist, blogger and editor who covers the fast-paced mobile beat for CIO.com and IDG Enterprise, with a focus on wearable tech, smartphones and tablet PCs. Al managed CIO.com writers and contributors, covered news, and shared insightful expert analysis of key industry happenings. He also wrote a wide variety of tutorials and how-tos to help readers get the most out of their gadgets, and regularly offered up recommendations on software for a number of mobile platforms. Al resides in Boston and is a passionate reader, traveler, beer lover, film buff and Red Sox fan.