7 ways to create a successful integrated marketing campaign

Marketing experts share their strategies for developing a successful marketing campaign in today's multichannel, mobile, social-media-driven world.
marketing ts
  • Marketing
  • Internet
  • E-commerce Software
  • Social Networking Apps
Jennifer Lonoff Schiff is a business and technology writer and a contributor to CIO.com. She also runs Schiff & Schiff Communications, a marketing firm focused on helping organizations better interact with their customers, employees and partners.