Feature

Google Plus Outperforms Twitter (Really)

Marketers who ignore Google Plus are missing a worthwhile opportunity, according to a new report from Forrester. Googleu0019s social platform delivers nearly double the engagement rate of Twitter, and yet some large brands continue to be lackadaisical with their effort.
    Related:
  • Social Networking Apps
  • Facebook
  • Twitter
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.