News Analysis

How the Internet of Things Drives CRM Investments

Customer relationship management will be at the heart of companies' digital initiatives for years to come, Gartner says. What's more, the billions of devices connected on the Internet of Things are joining cloud, social, mobile and big data technologies as the fifth driver of CRM investments.
    Related:
  • CRM Systems
  • Big Data
  • Cloud Computing
  • Mobile
  • Social Networking Apps
  • Small and Medium Business