Microsoft says there will soon be an emphasis on Windows 7 in its "I'm a PC" advertising campaign. Microsoft will continue to hammer home the value of a PC over a Mac with a “Laptop Hunter” TV spots, but soon the Windows 7 OS will gain prominence in the company’s advertising play, said Microsoft Advertising GM Gayle Troberman in an interview.Troberman did not specify whether Windows 7 would be rolled into “The Laptop Hunters” spots or have a new campaign of its own. “We’re seeing great results from ‘The Laptop Hunters” campaign so we think there’s still room to go with that,” says Troberman. “But we’re building toward the Windows 7 launch, so expect us to start talking about the Windows 7 product more in our ads as we get closer to launch.” Microsoft announced last week that Windows 7 will be generally available on Oct. 22. Troberman added that the “I’m a PC” campaign continues to evolve and that Windows 7 is the next step. “We’ve talked about what you can do with Windows in ‘The Rookies’ campaign and we’ve talked about PC choice and value with ‘The Laptop Hunters.’ Now we’ll start shifting more in our ads to the power of the Windows 7 operating system.”Troberman would not comment on when Microsoft will debut ads that highlight Windows 7. Related content opinion Last Words Before Closing Eye on Microsoft By Shane O'Neill Jun 05, 2013 3 mins Small and Medium Business Tablets Windows opinion With Rumored Reorg, Microsoft Tries to Simplify The mounting pressure on Steve Ballmer to streamline Microsoft is finally leading to some action. By Shane O'Neill Jun 03, 2013 3 mins IT Strategy Cloud Computing Computers and Peripherals opinion What You Need to Know About the New Lync and Skype Integration Audio calls and instant messaging are officially integrated between Lync and Skype, but no video connectivity yet. Here are some key points for users and IT admins about the new Lync-Skype connection. By Shane O'Neill May 29, 2013 3 mins Small and Medium Business Internet VoIP opinion Microsoft Should Leave the Competition Out of Ads Microsoft is in no position to disparage Google and Apple in TV ads, yet it keeps doing it. A new ad for Microsoft Surface turns inward and gets it right. By Shane O'Neill May 23, 2013 2 mins Small and Medium Business Tablets Internet Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe