hallenges that will face CEOs coming out of the recession and how IT leaders can step up to the plate. Forrester recently hosted our two flagship IT events—IT Forum 2009 in Las Vegas and Berlin. For those of you who couldn’t attend, I wanted to share one of our keynote presentations by Forrester’s Chairman & CEO George Colony. George discussed the challenges that will face CEOs coming out of the recession and how IT leaders can step up to the plate and support, and in some cases lead, these efforts.George outlined the six imperatives that will hit CEOs as follows:1. Digital will be mandatory: Move IT to BT.2. Brand loyalty will decline: Enable BT to feed social 3. Customers will look very unfamiliar: Press ahead into new tech – swim in the Y Generation waters4. The war for people will be intense: Build attractive internal systems 5. You will sell differently: Help marketing6. The way you innovated will die: Internal tech should enable, not hinder partnerships.By Tom Pohlmann Related content Opinion 2012 EA Award Winners: Business-Focused, Strategic And Pragmatic In Forrester’s EA Practice Playbook, we describe high performance enterprise architecture programs as ‘business-focused, strategic and pragmatic”. They are business-focused so that the direction and guidance EA provides has By Forrester Research Oct 08, 2012 3 mins Enterprise Architecture IT Strategy IT Leadership Opinion Focus Your Information Strategy On Business Impact Today's organizations must manage the explosive growth of all types of information while addressing greater-than-ever business demand for insights into customer needs and the business environment. Meanwhile, the significant regulatory and compli By Forrester Research Oct 01, 2012 6 mins Regulation IT Leadership Opinion Digital Disruption: What Software Dev & Delivery Competencies Matter? In this age of digital disruption and a society empowered by software-fueled technology, firms that can cultivate competencies in software development & delivery will establish competitive advantage as they will be better equiped to meet, and exc By Forrester Research Sep 14, 2012 3 mins Developer Enterprise Applications IT Leadership Opinion Can IT Open New Sources Of Revenue? At an IT strategy offsite a senior director of IT asked this simple question: "How can we use information technology to help our company open up new streams of revenue?" A refreshing question, given that nine out of ten CIOs ask the opposit By Forrester Research Aug 31, 2012 4 mins IT Leadership Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe