UPDATE: I just spoke with the PrimeTime2Go folks at RIM’s CTIA booth, and the app is expected to become available from BlackBerry App World some time in May. Research In Motion on Wednesday took the wraps off its much anticipated BlackBerry App World mobile software store, but that’s not all the company’s co-CEO announced in his CTIA Wireless keynote address: BlackBerry users will also soon be able to download and view TV shows from networks like NBC, CBS and MTV, thanks to a new app called PrimeTime2Go. PrimeTime2Go Slide at CTIA PrimeTime2Go, from Quickplay Media, isn’t available yet, and neither RIM nor Quickplay has spilled any specifics on release dates. But it will be distributed through BlackBerry App World. PrimeTime2Go subscribers will pay $7.99 a month for access to the service, which will use Wi-Fi connections to transfer content to BlackBerry devices, according to Reuters. Because Wi-Fi is a necessary ingredient in the PrimeTime2Go recipe, the service will only be initially available on two BlackBerry devices: the BlackBerry Bold 9000 on AT&T; and the T-Mobile BlackBerry Curve 8900. That arrangement leaves BlackBerry Storm users out in the cold, since that device lacks Wi-Fi. The Storm currently has the largest display of any BlackBerry, so ironically, it’s the best suited for viewing video content. Currently, BlackBerry smartphone owners need to either convert video files into BlackBerry-friendly formats for mobile viewing–which can be complex and time-consuming for less tech-savvy users. Or they can download content from sites like Videos4BB.info. PrimeTime2Go will be the first official, RIM-sanctioned BlackBerry video distribution channel. RIM’s biggest competitor in the mobile software space, Apple, charges a per-episode fee for video content in its iTunes App Store so you could potentially get more bang for your buck via PrimeTime2Go. AS FREE CIO BlackBerry NewsletterGet better use out of your BlackBerry and keep up-to-date on the latest developments. Sign-up ť Related content feature 4 remedies to avoid cloud app migration headaches The compelling benefits of using proprietary cloud-native services come at a price: vendor lock-in. Here are ways CIOs can effectively plan without getting stuck. By Robert Mitchell Nov 29, 2023 9 mins CIO Managed Service Providers Managed IT Services case study Steps Gerresheimer takes to transform its IT CIO Zafer Nalbant explains what the medical packaging manufacturer does to modernize its IT through AI, automation, and hybrid cloud. By Jens Dose Nov 29, 2023 6 mins CIO SAP ServiceNow feature Per Scholas redefines IT hiring by diversifying the IT talent pipeline What started as a technology reclamation nonprofit has since transformed into a robust, tuition-free training program that seeks to redefine how companies fill tech skills gaps with rising talent. By Sarah K. White Nov 29, 2023 11 mins Diversity and Inclusion Hiring news Saudi Arabia will host the World Expo 2030 in Riyadh By Andrea Benito Nov 28, 2023 4 mins Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe