RIM BlackBerry Bold 9000 NA Pricing: Slew of Options from $200 to $800
By Al Sacco
Managing Editor, CIO
After countless delays and even more hype, Research In Motion’s (RIM) high-end BlackBerry Bold 9000 smartphone will soon hit the United States. Depending on where you look, interested parties can expect to pay as little as $299 on contract and as much as $799 without one. That’s quite the pricing disparity with many a price point in between…
Mercifully Thankfully, that’s about to change: Earlier this week, AT&T announced that it will become the first U.S. carrier to sell the Bold on November 4 for $299 along with a two-year contract and after a $100 rebate. That means Americans will have to shell out $400 and consent to the AT&T shackles for two years to score RIM’s latest offering—at least through AT&T itself.
Luckily, there are plenty of additional pricing options for wannabe Bold owners in North America, ranging from $199 with a two-year Rogers contract at Canadian Best Buy Mobile locales–that also reportedly includes a $50 gift card—to $799 for an unlocked device (that can be used on a variety of GSM networks) with no contract, through CompUSA.
I first got my hands on the Bold way back in May at RIM’s Wireless Enterprise Symposium (WES), where the device was initially unveiled. At that point, it was assumed that AT&T would be the first carrier to get the Bold—all the RIM staffers with Bolds were using AT&T at that event—and I was told that it would likely sell for between $300 and $400. A couple of months later, I predicted that the device would sell for $350 with a two-year AT&T contract.
What I didn’t predict at the time was that the device would be delayed in the United States until November and that you’d be able to choose between so many different pricing schemes when it finally landed. (I still think AT&T would’ve charged more for the Bold if its U.S. launch hadn’t been bumped so many months…)
If you’re a BlackBerry user with your eye on the Bold, how do you plan to purchase it and through which channels? I was lucky enough to get a Bold from RIM at the BlackBerry Developer Conference; so fortunately, I don’t have to make that decision…yet. CIO.com policy says I can’t accept gadgets from vendors, and that means I’ll be returning or donating the device, at which point I’ll very likely be lining up at an AT&T store to buy another. Or maybe I’ll just wait for the BlackBerry “Magnum”…
Al Sacco was a journalist, blogger and editor who covers the fast-paced mobile beat for CIO.com and IDG Enterprise, with a focus on wearable tech, smartphones and tablet PCs. Al managed CIO.com writers and contributors, covered news, and shared insightful expert analysis of key industry happenings. He also wrote a wide variety of tutorials and how-tos to help readers get the most out of their gadgets, and regularly offered up recommendations on software for a number of mobile platforms. Al resides in Boston and is a passionate reader, traveler, beer lover, film buff and Red Sox fan.