by Al Sacco

RIM BlackBerry Users Get Free Wall Street Journal (WSJ.com) Mobile Reader

Opinion
Aug 20, 20083 mins
Enterprise Applications

Research In Motion (RIM) BlackBerry users now have one more way to get their news fixes via smartphone thanks to a new, free application that delivers Wall Street Journal (WSJ.com) news, along with content from additional WSJ Digital Network websites, directly into the palms of their hands.

The WSJ.com Mobile Reader, released on Tuesday, is an evolution of the Wall Street Journal home page shortcut that has been available to BlackBerry users for months. Whereas the shortcut simply directs BlackBerry users to the WSJ.com mobile website, the new application pulls content from the Journal’s site to smartphones, so users have instant access to the latest news headlines, full-text articles, stocks and market data, among other information.

image of Wall Street Journal (WSJ.com) Mobile Reader for BlackBerry
WSJ.com Mobile Reader for BlackBerry

For a limited time only, users will have access to the site’s full subscriber content.

Users can customize the application with specific feeds from WSJ.com, AllThingsD.com, Barrons.com and MarketWatch.com, so they only receive the content they’re interested in. And there are a number of navigation shortcuts built into the program to help move around its various pages. For example, a single click of the “1” key moves users to the top of any page, while hitting “7” goes to the bottom of a page. And pressing “9” takes you to the next article on the screen, while “3” takes you to the previous story.

Users can even set up Google News and Yahoo! News alerts for custom keywords, so all relevant news from those sources is pulled into the app for easy access. And there are built-in tools that make e-mailing or sharing stories via del.icio.us and Facebook a breeze.

A similar application is also available to Windows Mobile smartphone owners, though the new app is BlackBerry-specific and will work on all RIM 8xxx series devices, as well as the BlackBerry 7200 line.

Personally, I think the Journal deserves some credit for releasing a full application instead of the simple home screen shortcut, but I still don’t see any reason to stop using the Viigo mobile RSS reader to get my news. As far as I can tell, Viigo does just about everything the WSJ.com Mobile Reader can, and a whole heck of a lot more. (Watch our video to see Viigo in action.)

To download WSJ.com Mobile Reader and make a decision for yourself, surf on over to the Journal’s site, enter in an e-mail address associated with your BlackBerry and a message with a download link will be sent to your inbox.

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