The merchant prides himself on getting negative feedback on consumer advocacy and review sites such as Get Satisfaction, ComplaintsBoard.com, ConsumerAffairs.com, RipoffReport.com, Yelp and Epinions.He thrives on \u2013 for example \u201cDO NOT ORDER ANYTHING FROM THIS COMPANY. This has been the most horrific experience EVER. I have extensive knowledge of website management and customer service, and they pretty much break every rule imagined. They are a total scam\u201dThe strategy of negativity gets this merchants website ranked high on search when listed with all the different opinion sites. Google and other search engines often rank a website to show on the first page of search based on how many links point to it from other prominent sites. So even though all the negative links are pointing to the unethical site from opinion sites, it still ranks on the first page of search helping its sales.Beware of making purchases on any website based on how they rank in search. Even a first page organic hit can lead to a scammy company.Learn from others bad experiences. ALWAYS search \u201cName Of Company\u201d in Google before you make a purchase. The review sites almost always show on the first page of search when \u201cName Of Company\u201d has been blacklisted.More on THIS STORY.Robert Siciliano personal security expert to Home Security Source discussing scammers and thieves on The Big Idea with Donnie Deutsch.