The merchant prides himself on getting negative feedback on consumer advocacy and review sites such as Get Satisfaction, ComplaintsBoard.com, ConsumerAffairs.com, RipoffReport.com, Yelp and Epinions.He thrives on – for example “DO NOT ORDER ANYTHING FROM THIS COMPANY. This has been the most horrific experience EVER. I have extensive knowledge of website management and customer service, and they pretty much break every rule imagined. They are a total scam”The strategy of negativity gets this merchants website ranked high on search when listed with all the different opinion sites. Google and other search engines often rank a website to show on the first page of search based on how many links point to it from other prominent sites. So even though all the negative links are pointing to the unethical site from opinion sites, it still ranks on the first page of search helping its sales.Beware of making purchases on any website based on how they rank in search. Even a first page organic hit can lead to a scammy company. Learn from others bad experiences. ALWAYS search “Name Of Company” in Google before you make a purchase. The review sites almost always show on the first page of search when “Name Of Company” has been blacklisted.More on THIS STORY. Robert Siciliano personal security expert to Home Security Source discussing scammers and thieves on The Big Idea with Donnie Deutsch. Related content brandpost Sponsored by Freshworks When your AI chatbots mess up AI ‘hallucinations’ present significant business risks, but new types of guardrails can keep them from doing serious damage By Paul Gillin Dec 08, 2023 4 mins Generative AI brandpost Sponsored by Dell New research: How IT leaders drive business benefits by accelerating device refresh strategies Security leaders have particular concerns that older devices are more vulnerable to increasingly sophisticated cyber attacks. By Laura McEwan Dec 08, 2023 3 mins Infrastructure Management case study Toyota transforms IT service desk with gen AI To help promote insourcing and quality control, Toyota Motor North America is leveraging generative AI for HR and IT service desk requests. By Thor Olavsrud Dec 08, 2023 7 mins Employee Experience Generative AI ICT Partners feature CSM certification: Costs, requirements, and all you need to know The Certified ScrumMaster (CSM) certification sets the standard for establishing Scrum theory, developing practical applications and rules, and leading teams and stakeholders through the development process. By Moira Alexander Dec 08, 2023 8 mins Certifications IT Skills Project Management Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe