AT&T BlackBerry Torch 9800 Price Cut in Half; Just $0.01 on Amazon
AT&T is now offering the BlackBerry Torch 9800 for just $100...but you can get it for much cheaper at Amazon.com.
By Al Sacco
Managing Editor, CIO
If you’re eyeing a brand new BlackBerry Torch 9800 this holiday season, AT&T has some good news for you: The Torch 9800, RIM’s first BlackBerry with both a touch-screen and a full QWERTY “physical” keyboard, is now available for just $100, along with a new two-year service agreement.
AT&T also announced last week that it’s offering the Torch in two, new–and rather festive–color options for the upcoming holiday season: white and red. The Torch is also still available in “charcoal.” And the device is for sale via AT&T with no strings attached for $500.
A price tag of $100 is very reasonable for the Torch, in my opinion–especially since no mail-in rebate appears to be required. But penny-pinchers will also be glad to hear that AT&T’s price is not the best deal on the Web. Amazon.com, which has been selling the Torch 9800 for $100 with a new service agreement since its launch last August, is offering the Torch for just one U.S. cent, along with a new two-year contract. Unfortunately, Amazon does not seem to be selling the red or white Torch; only the charcoal version is available for a penny.
I typically prefer to purchase my devices in wireless carriers’ own retail outlets and not online–I want the device as soon as I lay down my cash, and I like to build relationships with my local carrier representatives. But you really don’t get much better than that Amazon.com price.
Al Sacco was a journalist, blogger and editor who covers the fast-paced mobile beat for CIO.com and IDG Enterprise, with a focus on wearable tech, smartphones and tablet PCs. Al managed CIO.com writers and contributors, covered news, and shared insightful expert analysis of key industry happenings. He also wrote a wide variety of tutorials and how-tos to help readers get the most out of their gadgets, and regularly offered up recommendations on software for a number of mobile platforms. Al resides in Boston and is a passionate reader, traveler, beer lover, film buff and Red Sox fan.