AT&T is rolling out red and white BlackBerry Torch 9800 smartphones for the upcoming holiday season. Today, U.S. wireless carrier AT&T said it will begin selling the BlackBerry Torch 9800 smartphone from Research In Motion (RIM) in both red and white color options starting November 7. AT&T BlackBerry Torch 9800 in Red The BlackBerry Torch 9800 is currently available only through AT&T in the United States, and it comes only in RIM’s traditional black-and-silver color. The new color options should arrive just in time for the upcoming 2010 holiday season, and the festive Torches will presumably retail for $199.99 with new two-year service agreement—the same price as the black-and-silver Torch. The white Torch looks quite awkward to me, since it still has the same ol’ silver outer-bezel as the currently available Torch. And I think the red version would look better if the keyboard area was red as well, instead of black. But the new color options could convince some smartphone buyers to embrace the Torch—or the colors should at least grab some eyeballs. SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe AT&T BlackBerry Torch 9800 in White Learn everything you need to know about RIM’s first BlackBerry with both a touch screen and full QWERTY, “physical” keyboard on my Torch 9800 Super Guide page. Or pop on over to my in-depth Torch review for my take on the device. In related news, AT&T is also expected to soon announce the new BlackBerry Bold 9780 smartphone, which both RIM and T-Mobile U.S.A. unveiled earlier this week. AS Al Sacco covers Mobile and Wireless for CIO.com. Follow Al on Twitter @ASacco. Follow everything from CIO.com on Twitter @CIOonline. Email Al at ASacco@CIO.com. Related content feature Mastercard preps for the post-quantum cybersecurity threat A cryptographically relevant quantum computer will put everyday online transactions at risk. Mastercard is preparing for such an eventuality — today. By Poornima Apte Sep 22, 2023 6 mins CIO 100 CIO 100 CIO 100 feature 9 famous analytics and AI disasters Insights from data and machine learning algorithms can be invaluable, but mistakes can cost you reputation, revenue, or even lives. These high-profile analytics and AI blunders illustrate what can go wrong. By Thor Olavsrud Sep 22, 2023 13 mins Technology Industry Generative AI Machine Learning feature Top 15 data management platforms available today Data management platforms (DMPs) help organizations collect and manage data from a wide array of sources — and are becoming increasingly important for customer-centric sales and marketing campaigns. By Peter Wayner Sep 22, 2023 10 mins Marketing Software Data Management opinion Four questions for a casino InfoSec director By Beth Kormanik Sep 21, 2023 3 mins Media and Entertainment Industry Events Security Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe