Today, U.S. wireless carrier AT&T said it will begin selling the BlackBerry Torch 9800 smartphone from Research In Motion (RIM) in both red and white color options starting November 7.
The BlackBerry Torch 9800 is currently available only through AT&T in the United States, and it comes only in RIM’s traditional black-and-silver color. The new color options should arrive just in time for the upcoming 2010 holiday season, and the festive Torches will presumably retail for $199.99 with new two-year service agreement—the same price as the black-and-silver Torch.
The white Torch looks quite awkward to me, since it still has the same ol’ silver outer-bezel as the currently available Torch. And I think the red version would look better if the keyboard area was red as well, instead of black. But the new color options could convince some smartphone buyers to embrace the Torch—or the colors should at least grab some eyeballs.
Learn everything you need to know about RIM’s first BlackBerry with both a touch screen and full QWERTY, “physical” keyboard on my Torch 9800 Super Guide page. Or pop on over to my in-depth Torch review for my take on the device.
In related news, AT&T is also expected to soon announce the new BlackBerry Bold 9780 smartphone, which both RIM and T-Mobile U.S.A. unveiled earlier this week.
Al Sacco covers Mobile and Wireless for CIO.com. Follow Al on Twitter @ASacco. Follow everything from CIO.com on Twitter @CIOonline. Email Al at ASacco@CIO.com.
Al Sacco was a journalist, blogger and editor who covers the fast-paced mobile beat for CIO.com and IDG Enterprise, with a focus on wearable tech, smartphones and tablet PCs. Al managed CIO.com writers and contributors, covered news, and shared insightful expert analysis of key industry happenings. He also wrote a wide variety of tutorials and how-tos to help readers get the most out of their gadgets, and regularly offered up recommendations on software for a number of mobile platforms. Al resides in Boston and is a passionate reader, traveler, beer lover, film buff and Red Sox fan.