by Al Sacco

RIM’s Cellmania Deal to Help Boost BlackBerry App World, App Distribution

Aug 25, 2010
MobileSmall and Medium Business

RIM has acquired mobile-app-store management-system provider Cellmania, in a deal that could enhance BlackBerry App World.

Cellmania, a company that provides a mobile software distribution platform along with various other mobile-app-store services to wireless carriers and others, is now owned by BlackBerry-maker Research In Motion (RIM), according to a statement on the recently-acquired company’s website.

screen shot from Cellmania website

Financial details of the deal are not available, but Cellmania seems to have made the news official yesterday when it posted said statement. RIM has not yet issued an official comment on the acquisition.

From the Cellmania site:

“Our team has joined RIM’s global organization and will continue to bring our expertise in Application Storefront Development to the BlackBerry platform.”

The Cellmania deal is likely meant to help boost RIM’s BlackBerry App World mobile software store, which is currently accessible in more than 50 countries worldwide and was recently ungraded to version 2.0, with new features like carrier-billing, where available. But it could also be another way to get certain BlackBerry applications pre-loaded, or at least readily accessible, on various wireless carriers’ devices, since Cellmania handles app distribution/billing/DRM/etc. for a number of global wireless service providers. In fact, Cellmania counts AT&T, T-Mobile, Sprint, Boost Mobile and Virgin Mobile, as customers, according to

Cellmania’s “mFinder” product is reportedly a content management and distribution system of sorts for mobile software.

The pact could also help RIM offer some of the newest features in BlackBerry App World 2.0, like carrier- and/or credit-card-billing, to additional BlackBerry users, since these features are currently only available to customers of select wireless carriers, including AT&T.

Whatever the desired outcome, the news comes at a time when RIM, which recently launched the BlackBerry Torch 9800 smartphone, needs to seriously ramp up its app store and related offerings to compete with other mobile application stores, like Apple’s iTunes App Store and the Google Android Market. Both apps stores are thought by many to be superior to BlackBerry App World in a number of ways.


via WSJ

Al Sacco covers Mobile and Wireless for Follow Al on Twitter @ASacco. Follow everything from on Twitter @CIOonline. Email Al at