Should CIOs spend some time every day mulling over consumer-oriented technologies like the Android, iPad, or music streaming? It’s kind of intriguing, in some twisted way, that articles popped up like 8 Gadgets That Will Be Huge in 2010 or that 2009’s 25 Geekiest 25th Anniversaries includes MIT’s Media Lab. It makes you think, though, should CIOs spend some time every day mulling over consumer-oriented technologies like the Android, iPad, or music streaming? I think the answer is yes. Think beyond viewing consumer tech as a distraction. One of the benefits of taking the CIO enterprise hat off periodically is to imagine ways in which business strategies and behaviors can take advantage of them. For example, one health system CIO remarked last year that embedding humorous videos inside the help text in the training systems for doctors was a way to get them to take the training. And social technologies permeate every shred of marketing advice today, of course. But beyond spicing up the systems you oversee, in today’s 24×7 world, your constituents are themselves consumers — and that spills into their workday, whether they’re in the office or working at home. Their gadgets come to work with them on the commuter train, buzz up your network, and beg to be supported by your help desk. Head-down and avoidance tactics cement IT into its “them” side — far away from “us.”Keep the gadget-curious folks — they help you help business. Every organization has them — early adopters who run out and get the latest v1.0 of iThis or iThat — gizmos for music, family photo cameras, movies, and photo sharing, These folks are surprisingly valuable to an IT organization, even as it appears they are stalling on those maintenance upgrades for MS Office. Although they may be imperfect at your cross-enterprise agenda, they bring an enthusiasm that is contagious. And they know about the latest and greatest of everything your peers in the business also read about on airplanes or hear on the news or in the press. At the same time, they’re up on the state of the gadget/gizmo art and have the long view of skepticism about whether a gadget does what it is purported to do — or hoses your network. You need them and their overall tech optimism, and it can’t hurt you to retain a bit of time for that yourself. After all, most likely you are the first line of tech defense for all that stuff in your own immediate and extended family. by Sharyn Leaver Related content opinion 2012 EA Award Winners: Business-Focused, Strategic And Pragmatic In Forresters EA Practice Playbook, we describe high performance enterprise architecture programs as business-focused, strategic and pragmatic. They are business-focused so that the direction and guidance EA provides has By Forrester Research Oct 08, 2012 3 mins Enterprise Architecture IT Strategy IT Leadership opinion Focus Your Information Strategy On Business Impact Today's organizations must manage the explosive growth of all types of information while addressing greater-than-ever business demand for insights into customer needs and the business environment. Meanwhile, the significant regulatory and compli By Forrester Research Oct 01, 2012 6 mins Regulation IT Leadership opinion Digital Disruption: What Software Dev & Delivery Competencies Matter? In this age of digital disruption and a society empowered by software-fueled technology, firms that can cultivate competencies in software development & delivery will establish competitive advantage as they will be better equiped to meet, and exc By Forrester Research Sep 14, 2012 3 mins Developer Enterprise Applications IT Leadership opinion Can IT Open New Sources Of Revenue? At an IT strategy offsite a senior director of IT asked this simple question: "How can we use information technology to help our company open up new streams of revenue?" A refreshing question, given that nine out of ten CIOs ask the opposit By Forrester Research Aug 31, 2012 4 mins IT Leadership Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe