The "man on the street" video starts off harmless enough. Andy Bitterer, the co-chair of the Gartner's BI Summit, is in London trying to hunt down any commoners who know about business intelligence tools, data warehousing and corporate performance management.\n\tTake a look:\n\t\tGartner BI Summit: London Interviews \n\t\tQuite simply, IT today has to play the role of "interpreter" for users and then deliver the software that can help users get their jobs done. Period. Can you use a computer? Yes. Can you intuitively understand basic software? Yes. Do you have an Internet connection? Yes. Then you should be good to go. The "consumerization of IT" proves that the masses do care about and love all things tech.\n\t\tThat the "dim masses" of business users don't know the difference between Unix and Linux is not their concern. That's IT's concern.\n\t\tLook at cars today. My Honda Pilot is one complicated machine, but you don't see the Honda engineers hanging it over my head that I don't know what an iVTEC engine is or how a Variable Cylinder Management functions. The interface on the Pilot is pretty darn intuitive: key in ignition, foot on break, shift into gear and go. The stereo, the heating system, the dashboard\u2014all extremely uncomplicated.\n\t\tFor IT, it appears that the legacy of the past\u2014in the form of a condescending gate-keeper role\u2014is still alive and well. And that's too bad.\n\t\tTo many IT folks and analysts, there were some yucks to be had from that video. But, in fact, the joke is actually on Bitterer and all of the rest of us who feel a sense of importance over the common blokes who know nothing of OLAP and ETL tools.\n\t\tWhich is why IT is, in far too many companies, still viewed as a cost center not to be taken very seriously.\n\t\tFollow me on Twitter @twailgum. Follow everything from CIO.com on Twitter @CIOonline.