A new video pokes fun at the fact that the man on the street doesn't know what BI means, which is IT's problem in a nutshell. The “man on the street” video starts off harmless enough. Andy Bitterer, the co-chair of the Gartner’s BI Summit, is in London trying to hunt down any commoners who know about business intelligence tools, data warehousing and corporate performance management. Take a look: Gartner BI Summit: London Interviews SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe Quite simply, IT today has to play the role of “interpreter” for users and then deliver the software that can help users get their jobs done. Period. Can you use a computer? Yes. Can you intuitively understand basic software? Yes. Do you have an Internet connection? Yes. Then you should be good to go. The “consumerization of IT” proves that the masses do care about and love all things tech. That the “dim masses” of business users don’t know the difference between Unix and Linux is not their concern. That’s IT’s concern. Look at cars today. My Honda Pilot is one complicated machine, but you don’t see the Honda engineers hanging it over my head that I don’t know what an iVTEC engine is or how a Variable Cylinder Management functions. The interface on the Pilot is pretty darn intuitive: key in ignition, foot on break, shift into gear and go. The stereo, the heating system, the dashboard—all extremely uncomplicated. For IT, it appears that the legacy of the past—in the form of a condescending gate-keeper role—is still alive and well. And that’s too bad. To many IT folks and analysts, there were some yucks to be had from that video. But, in fact, the joke is actually on Bitterer and all of the rest of us who feel a sense of importance over the common blokes who know nothing of OLAP and ETL tools. Which is why IT is, in far too many companies, still viewed as a cost center not to be taken very seriously. Follow me on Twitter @twailgum. Follow everything from CIO.com on Twitter @CIOonline. Related content opinion What CIOs Need to Know About HP's Acquisition of Autonomy Here's why you should be paying attention: it's a big analytics play that could help lead the way to making sense of all the unstructured data that's overwhelming enterprises of all sizes, says analyst Charles King. By Todd R. Weiss Aug 24, 2011 4 mins Business Intelligence Data Warehousing Data Management opinion Enterprise BI Made Simple Will a simplified version of enterprise business intelligence software spur user adoption? Gartner analyst James Richardson thinks so. By Todd R. Weiss Aug 15, 2011 4 mins Business Intelligence Data Management opinion ERP Market Shake-Up: What It Means to Your Company ERP vendors continue to merge and be acquired at a steady pace in 2011. Here are some tips on how you can protect your company's interests as the marketplace continues to shift, from analyst Albert Pang. By Todd R. Weiss Aug 03, 2011 4 mins CIO ERP Systems Enterprise Applications opinion Cut IT Costs for Older ERP Apps With Third-Party Support Some large enterprises are looking to third-party ERP support providers to reduce their maintenance and support costs by 50 percent or more rather than sticking with their existing ERP vendors. Rebecca Wettemann of Nucleus Research explains the circu By Todd R. Weiss Aug 02, 2011 4 mins ERP Systems IT Strategy Enterprise Applications Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe