An overly connected mobile phone culture was on display at the U.S. Open last week. So what did my friend do? He unplugged on the Lost Coast. Are people really that lonely? It seems even outside of work, they need to feel plugged in. Apparently, they can’t stand to be alone. They’ve got to read the latest email, text friends (even while driving), post stuff on Facebook and tweet whatever pops into their heads. Now they’re even talking to Apple’s Siri, a voice-enabled artificial intelligence engine baked into the iPhone 4S. Siri’s engaging personality and soothing feminine voice makes her the perfect virtual friend. Oh, I’m so lonely, Siri. (Cue up Lonely Stranger from “Unplugged” by Eric Clapton – great song!) At the U.S. Open in San Francisco’s Olympic Club golf course last week, officials tried to force people to unplug. They forbid cell phones and other electronics on course grounds so that players wouldn’t be distracted by noises, buzzes and beeps. So what did people do? They stood in long lines to use a pay phone. You’d think people could handle being disconnected for the day. After all, it wasn’t so long ago when a cell phone was a fascination. Not everyone had one. Today, though, people feel naked – or is it alone? – without it. In one of the great modern-day ironies, golf pro Phil Mickelson playing at the Memorial Tournament earlier this month reportedly sent a text to the PGA Tour commissioner on the sixth fairway. His complaint: Course officials weren’t governing cell phone use well enough. Mickelson withdrew from the tournament after the first round citing “mental fatigue.” Perhaps he just needed some alone time. One of the problems is that it’s hard to find a place to really be alone. Seems like cell phone towers are everywhere. Saunter down bustling Market Street in San Francisco, and you’ll see all sorts of people talking at or into their phones, or just talking to themselves. But there’s one place to really get unplugged. Recently, my friend went hiking and camping on California’s Lost Coast for three days, a wild place full of rattlesnakes hiding in driftwood, elk herds, sea lions and bears. (Oh, and spectacular views!) The Lost Coast is a special place because the only way to get there is on foot. No roads can navigate the rugged coastline where mountains butt up against the beach. There’s obviously no cell reception on the Lost Coast, and my friend was grateful for it. I guess a trip to the lonely Lost Coast is the only way to get unplugged these days. (Credit: dmacphoto) Related content Opinion Google Bigwig Eric Schmidt Posts Bizarre Guide for 'Converting to Android from iPhone' Google's Executive Chairman wants you to switch from iPhone to Android, and he posted a strange guide to help make the transition as smooth as possible. By Al Sacco Dec 09, 2013 2 mins Smartphones Android Operating Systems Opinion Apple's 'Spaceship' Campus Evokes Jobs-Era Perfectionism Some facts have emerged about Apple's planned "spaceship" campus. Delayed and over-budget but painstakingly detailed, it's already part of Apple history, and makes CIO.com's Tom Kaneshige nostalgic for Steve Jobs' maniac By Tom Kaneshige Apr 05, 2013 3 mins Financial Services Industry Innovation IT Leadership Opinion Apple, Where Art Thou? Apple is under siege and uncharacteristically running for cover amidst mounting competition and research reports favoring Android. By Tom Kaneshige Mar 12, 2013 2 mins Smartphones Tablets IT Leadership Opinion Is Computer's Future a Glass House? According to Google and Corning, glass surfaces and eyeglasses are where we'll do our computing in the future. By Tom Kaneshige Mar 06, 2013 1 min Small and Medium Business Innovation Mobile Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe