Competition is forcing some carriers like T-Mobile and MetroPCS to offer cheaper wireless plans. It's about time! But if you want to save some money, you've got to do your homework. Not long ago it looked like AT&T was going to swallow T-Mobile, the nation’s number four wireless carrier. Consumer advocates, much of the tech press (including me), and government regulators opposed the measure, saying it would reduce what little competition exists in the market. The merger collapsed and guess what? T-Mobile yesterday announced a new and better deal for consumers. What’s more, several second-tier carriers are also sweetening their deals. Competition: It really works. The market for cell phones and services in the U.S. is getting saturated; how many people do you know that don’t have a cell phone? AT&T and Verizon have dropped unlimited data plans for new customers, and have raised prices and fees on some of their plans. T-Mobile, meanwhile, has lost huge numbers of customers, and the best way it can compete with the big guys is to cut prices. T-Mobile’s new plan offers a feature that has been disappearing rapidly: unlimited data. And unlike T-Mobile’s existing “unlimited” plan, this new one really is unlimited. T-Mobile had been throttling connection speeds for customers who used what the carrier considered excessive amounts of data. Under the new plan, you can download all you want and your connection speed will never be slowed down. There are, of course, some downsides. T-Mobile still doesn’t offer an iPhone, and although it says its network is “4G” it’s actually a slower version known as HSPA+. Next year, the carrier promises, it will deliver 4G LTE, the more common and significantly faster network technology. The new plan does not include the option to use your phone as a mobile hotspot, so you won’t be able to share your phone data connection with your tablet or laptop. Is Your Wireless Carrier Throttling Data? Sue ‘Em! Verizon’s ‘Share Everything’ Plan: Think Twice Before You Opt In Because T-Mobile’s coverage area is not as wide as AT&T’s or Verizon’s, it may not matter to you how attractive the offer is. After all, if you can’t a get a decent signal where you spend most of your time, what’s the point? As always, I suggest that you invite a friend or co-worker who has a T-Mobile phone to use it in your home or office and see how well it works. T-Mobile’s “Unlimited Nationwide 4G Data plan” will be available on September 5. You will be able to get a subsidized phone with unlimited talk, text and data for $89.99 per month, or $69.99 if you don’t include the smartphone subsidies. Without a subsidy, the phone you buy will cost more, but your monthly service is lower. Since T-Mobile has a number of phones, be sure to calculate the cost of the deal over the life of the contract and then subtract the price of the phone. MetroPCS says it will also offer an unlimited data plan but only for a limited time. The carrier is offering its plan with unlimited talk, text and data for $55 per month on a single line. If you sign up now, you can keep that rate. The downside: Although I’ve heard that MetroPCS has made real improvements to its network, its coverage area is still limited. Finally, both Sprint and Leap Wireless are selling the iPhone without a contract, though at a high price, and offer a service plan that is cheaper than you’ll find at AT&T or Verizon. Now that competition is finally heating up in the wireless market, smart consumers can save money, but as you can see, you’ve got to do some research and consider the coverage quality where you live and work. (Image courtesy of sharperimage.com/) Related content brandpost Sponsored by FPT Software Time for New Partnership Paradigms to Be Future-fit By Veronica Lew Dec 06, 2023 5 mins Vendors and Providers brandpost Sponsored by BMC Why CIOs should prioritize AIOps in 2024 AIOps empowers IT to manage services by incorporating AI/ML into operations. By Jeff Miller Dec 06, 2023 3 mins IT Leadership opinion Generative AI in enterprises: LLM orchestration holds the key to success In the dynamic landscape of AI, LLMs represent a pivotal breakthrough. Unlike traditional AI, which demands frequent data updates, LLMs possess the ability to learn and adapt in real-time. This mirrors human learning and positions LLMs as essential f By Shail Khiyara Dec 06, 2023 10 mins Generative AI Artificial Intelligence brandpost Sponsored by Freshworks How gen AI is joining the holiday shopping season One year after the launch of ChatGPT, the retail industry is embracing generative AI to deliver a variety of benefits By Elliot Markowitz Dec 06, 2023 4 mins Generative AI Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe