Memo to mobile browser developers: One good idea isn't enough. I've been reading good stuff about a mobile browser called Maxthon, a Safari alternative for the iPhone. In particular, its use of tabbed browsing, which has become the norm for every browser you'd use on a laptop or desktop, seemed like the feature that might win me over. It didn't and my overall reaction is: Don't bother.\n\tI should have known something was amiss when I went to the App Store after reading some rave reviews on tech sites. (I won\u2019t point fingers, but you know who you are.) The App Store listing featured the kind of cheesy first-name only testimonials you\u2019d see on late-night cable: "This web browser is better than ALL the others,\u201d wrote Jose. \u201cMaxthon really IS the best now!!!\u201d says Elizabeth.\n\tSeriously? That's supposed to entice a knowledgeable user?\n\tSure, that's trivial, but when you look hard at the browser you'll start to see that it's not only the app's marketing that's cheesy. One claim to fame that's actually lame: A customizable start page. When you first load Maxthon, the page has icons for thumbnails of popular sites and you can add more if you like. While that is a good idea in theory, it falls down in the execution because you can't delete sites from that screen. Opera Mini, which I reviewed a while back, has a similar feature, but it\u2019s much easier to customize, and you're not locked into sites favored by the developers.\n\tAnother inexplicable Maxthon omission: A Google search bar. Every other mobile browser I\u2019ve used has that feature right next to the address bar. But Maxathon makes you go to back to the start page (a chore in itself) and click on the Google icon. More wasted time. And speaking of wasted time, I found Maxthon rather slow.\n\tTo be fair, there are some good points. I like the tabs, and there\u2019s a built-in download manager. If you use Maxthon on other devices such as the iPad, a Mac or a Windows PC, you can synch your bookmarks and so on via the cloud. And there's a private browsing mode as well. Maxathon has a Reader mode that lets you open a Web page that supports the feature (some do and some don't) in a more readable ad-free format. That\u2019s handy, but Safari has had that feature for some time.\n\tSince Maxathon is free, I can\u2019t get too mad at the developers. It doesn\u2019t cost you anything to try it out and keep it if you like. But switching browsers is a chore, what with moving bookmarks and getting used to a different interface. Safari cries out for alternatives, but Maxthon isn't the right one.