You have control over your Facebook friends and your privacy settings, but you won't have control over the ads you see in your News Feed. Here's what Facebook is testing and what it could mean for you. Ads in your Facebook News Feed aren’t new: Earlier this year, Facebook launched Sponsored Stories—ads disguised as posts from a business page that display existing posts or activity that mention the business. But that appears to be only the beginning. As Facebook continues to face mounting pressure from investors over its slumping stock, the social network is slowly ramping up its advertising efforts. According to reports, Facebook has started testing a new web and mobile News Feed ad that lets business pages push posts to peoples’ News Feeds, even if they didn’t subscribe to them. Previously, the only way for advertisers to reach Facebook users who hadn’t liked their page was through the sidebar ads or Sponsored Stories. Facebook says it wants “to be thoughtful” about how it introduces ads in users’ News Feeds, so it has “limits in place to ensure that people’s News Feeds are not filled with advertising,” according to TechCrunch, though it wouldn’t give specifics. While Facebook may indeed set limits to how often you see these ads, just one will be too many for many users’ liking. News Feeds have become barely manageable with too much clutter—from annoying game posts to pictures of your friends’ babies. Should Facebook decide to roll out this new ad to all users’ News Feeds, it needs to do so carefully. Patience with Facebook is already running out. Related content opinion Yahoo CEO Uses GIF, Tumblr to Announce Acquisition Marissa Mayer bets a billion dollars on the blogging site, vowing Yahoo won't 'screw it up.' By Kristin Burnham May 20, 2013 2 mins Consumer Electronics opinion Funny Facebook Video Spoof Personifies User Frustration What if Facebook was a person who rearranged the contents of your home while you were away? That's the premise of a new video spoofing the social network and the changes it makes, often to your dismay. By Kristin Burnham May 13, 2013 1 min Facebook Social Networking Apps opinion 6 Spectacular Google Glass Video Spoofs Want to know what John Stewart, Steven Colbert and Conan O'Brien think of Google's augmented-reality glasses? Take a look at these six hilarious Google Glass spoofs and parodies. By Kristin Burnham May 10, 2013 1 min Internet opinion YouTube Maps Most-Watched Videos Across the U.S. Which videos are on the verge of viral? YouTube's newest tool displays the top trending videos in the U.S. by age, gender, views and shares. By Kristin Burnham May 07, 2013 2 mins Consumer Electronics Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe