Microsoft opened its first brick-and-mortar retail store in October 2009 in Scottsdale, Ariz., and it now has 18 total stores open across the United States, with another half dozen “coming soon,” according to the company’s website.
I bet you’ve been to an Apple store—or five—before. They’re everywhere. Apple has stores in 45 of the 50 states and in the United Kingdom, Japan, Canada, Italy, Australia, China, Switzerland, Germany, France, Spain, Hong Kong and the Netherlands.
To accurately compare the looks and feels of these three tech giants’ retail stores, I tried to find shops in similar, shopping-mall-like areas. Each of the stores pictured are in very different markets, and therefore cater to different audiences, but the images are telling. Products aside, which store would you be more likely to shop in, based on appearance alone? Microsoft has my vote.
On first glance, the Microsoft store looks an awful lot like an Apple store, but less white and sterile.
The BlackBerry store looks very colorful and cluttered
Storefront of Gurgaon, India, BlackBerry store
Indian BlackBerry store opening
Inside BlackBerry store in Gurgaon, India
Inside the Apple store looks a lot like a hospital waiting room filled with shiny gadgets.
Al Sacco was a journalist, blogger and editor who covers the fast-paced mobile beat for CIO.com and IDG Enterprise, with a focus on wearable tech, smartphones and tablet PCs. Al managed CIO.com writers and contributors, covered news, and shared insightful expert analysis of key industry happenings. He also wrote a wide variety of tutorials and how-tos to help readers get the most out of their gadgets, and regularly offered up recommendations on software for a number of mobile platforms. Al resides in Boston and is a passionate reader, traveler, beer lover, film buff and Red Sox fan.