Have you heard of Kickstarter? It bills itself as \u201cthe world's largest funding platform for creative projects.\u201d Kickstarter claims that every week, tens of thousands of people pledge millions of dollars to projects from the worlds of music, film, art, technology, design, food, publishing and other creative fields. The more I\u2019ve delved into researching Kickstarter to see what it\u2019s all about, the more I\u2019ve seen that Kickstarter is really helping tech start-ups to produce creative gadgets and software.\u00a0 These companies\u2019 projects are dependent upon convincing the audience \u2013 the same one that is willing to donate through Kickstarter \u2013 that the project will be a success.\u00a0 This model certainly makes user opinions a powerful force.\n\tThe original intention of Kickstarter was to provide funding for the creative arts but it soon became a logical place for technology funding, as well.\u00a0 After all, technology can easily fall into the creative category.\u00a0\n\tThe consumerization of IT is dependent upon how users feel about technology. Through Kickstarter, a tech start-up has direct access to what users want.\u00a0\n\tBreaking Records\n\tThis month, two Kickstarter projects passed the one million dollar mark on the same day.\u00a0 The first was Elevation Dock, which is an iPhone dock that stays put and fits iPhones with and without a case.\u00a0 It greatly improves on Apple\u2019s original design and addresses some of the issues that users had with other iPhone docks.\u00a0 In its Kickstarter video, Elevation Dock shows multiple iPhone docks that don\u2019t fit iPhones with cases, and that come off the desk when you try to take the iPhone out.\u00a0 Elevation Dock got started with Kickstarter in December of last year by Elevation Lab of Portland. Elevation Lab originally asked for a pledge of $75,000 from the Kickstarter community to make its state of the art iPhone dock. As of this writing, they\u2019ve received nearly $1.5 million dollars from more than 12 thousand backers.\n\tAnd then there\u2019s Double Fine Adventure that astoundingly crossed the one million dollar mark in just one day.\u00a0 Double Fine\u2019s project is a new game from Tim Schafer and 2 Player Productions. How did Double Fine Adventure become the golden child of Kickstarter?\u00a0 For starters, they had a very engaging video for their project.\u00a0 Maybe the fact that there will be a documentary of the process, whether they fail or succeed, was a big selling point for backers, too.\u00a0 There\u2019s been some criticism of Kickstarter that backers could be funding projects that don\u2019t get to see the light of day.\u00a0 With the documentary, there will be something to show for the project regardless of the outcome.\u00a0 But probably the biggest selling point for Double Fine Adventure is that they\u2019re making a game that most publishers are not willing to produce.\u00a0 Double Fine Adventure clearly represents users dictating what they want the market to be, rather than game publishers having the final word.\n\tAll in all, it was a crazy day at Kickstarter \u2013 one that was documented by Kickstarter co-founder Yancey Strickler.\n\tKickstarter Represents User Voice\n\tKickstarter gives power to the users by having an all or nothing policy with funding.\u00a0 If a project fails to get their minimum funding requested, the project does not go through, Kickstarter takes nothing, and backers are not charged.\u00a0 Only 44% of Kickstarter projects receive enough funding to go through.\u00a0 Kickstarter allows for many projects that probably would never see the light of day to harness the power of public opinion.\u00a0 Instead of being dependent on venture capitalists, Kickstarter gives technology start-ups another avenue of funding.\u00a0\n\tI could have used Kickstarter when I started my company back in 1996. I had no money, no partners and none of the venture capital firms were interested in giving me any money. But I got creative and we made it work. Now many of the companies that the VCs did believe are dead and gone and we\u2019re thriving. Sweet redemption.\n\tIf projects are funded via Kickstarter, you\u2019re pretty well guaranteed that there are future buyers.\u00a0 Many of these Kickstarter tech projects are successfully funded because they take what\u2019s already working in the industry and combine it with original ideas.\u00a0 For example, take the mobile app Zombies, Run!\u00a0 This app combines gamification with story telling to create an engaging exercise mobile app.\n\tHave you ever participated in funding a project on Kickstarter? Or tried to have one funded yourself? Tell me about it!