You could probably guess that the increasing use of the Internet to book travel is resulting in a decline of the travel agent industry. I\u2019ve actually never been a fan of using a travel agent, anyway. When I\u2019ve used one, there\u2019s always been a mistake: wrong hotel, not using my frequent flyer number, etc.\u00a0 Too many bad experiences combined with desiring an online option led me to TripIt and I have to say, I\u2019m a big fan.\u00a0 I\u2019ve also used TripIt Pro which helps me stay even more connected to my travel plans and allows me to easily share my itinerary.\u00a0\n\tSlideshow: 16 Free Smartphone Apps for Hassle-Free Travel\n\tTripIt\u2019s skyrocketing success in such a short time convinced Concur to purchase TripIt for $120 million. Well, skyrocketing success combined with the fact that TripIt was about to give Concur a major run for its money as a competitor. TripIt began as a BtoC (business-to-consumer) company, focusing on the individual traveler.\u00a0 But realizing the huge opportunity in business travel, TripIt moved into the BtoB (business-to-business) market.\u00a0\n\tConcur, on the other hand, started as a BtoB company, focused on providing travel and expense services to large businesses.\u00a0 Before Concur purchased TripIt, TripIt\u2019s services were starting to trickle into small businesses. Had Concur not bought TripIt, it could have really disrupted Concur\u2019s business since TripIt and Concur were moving toward the exact same market. Instead of being competitors, now the combined companies dominate the small business travel and expense market. TripIt seamlessly integrates with Concur Breeze, which is designed specifically for small businesses.\n\tTripIt started out as a consumer app but grew in popularity within corporations for business travel to the point of being the preferred option. This shows yet another angle of the consumerization of IT trend.\n\tSmall businesses are often at the forefront of the consumerization of IT because creativity and multi-tasking often abound due to both freedom and necessity. In a large company, there is usually a specific employee or team to manage business travel arrangements.\u00a0 But small companies typically don\u2019t have enough travel demands to justify a dedicated person.\u00a0 Instead, small businesses are filled with Swiss Army knife employees who are tasked with multiple jobs at once.\u00a0 These employees are a great fit for TripIt, and use the service to manage travel itineraries and expenses.\u00a0 With these employees in mind, TripIt recently developed TripIt for Business.\n\tTripIt for Business is designed for businesses with 25 to 500 employees to help companies keep track of traveling employees, travel expenses and make business travel easier in general.\u00a0 TripIt for Business allows for the flexibility to book from any travel company so employees can search around for the lowest airfare.\u00a0 It integrates with Concur Expense, Yammer, ArrivedOk, and LinkedIn.\u00a0 There are multiple views to keep track of travelers including a Map View, Calendar View and In & Out View (shows who is and isn\u2019t in the office for the day).\n\tBut Where is TripIt Tripping Up?\n\tWhen TripIt for Business first launched, it did not allow services to be embedded within an expense management system, which is obviously really important on business trips when you must keep track of expenditures for reimbursement. In June of this year, however, TripIt announced that it now automatically creates expense reports from the travelers\u2019 itineraries by seamlessly linking TripIt Pro\u2019s comprehensive itinerary capabilities with the easy-to-use expense reporting of Concur Breeze.\n\tTripIt is just one example of a company shifting its strategy in mid-air to line up with new opportunities and potential profit. If acted upon early, cashing in on consumerization of IT opportunities means major profit gains as well as staying relevant for a wide range of customers.\n\tDo you love TripIt? Hate it? Tell me!