Opinion

RIM’s Big BBX Blunder and Why “BlackBerry 10” is a Lame Name

RIM's brand new BlackBerry mobile OS, due in early 2012, was expected to be called "BBX." But due to a recently court ruling against it, RIM has dropped BBX and opted simply for "BlackBerry 10." CIO.com's Al Sacco thinks the decision could have a serious negative impact on RIM and the future of BlackBerry. Here's why.
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Al Sacco was a journalist, blogger and editor who covers the fast-paced mobile beat for CIO.com and IDG Enterprise, with a focus on wearable tech, smartphones and tablet PCs. Al managed CIO.com writers and contributors, covered news, and shared insightful expert analysis of key industry happenings. He also wrote a wide variety of tutorials and how-tos to help readers get the most out of their gadgets, and regularly offered up recommendations on software for a number of mobile platforms. Al resides in Boston and is a passionate reader, traveler, beer lover, film buff and Red Sox fan.