Opinion

RIM’s Big BBX Blunder and Why “BlackBerry 10” is a Lame Name

RIM's brand new BlackBerry mobile OS, due in early 2012, was expected to be called "BBX." But due to a recently court ruling against it, RIM has dropped BBX and opted simply for "BlackBerry 10." CIO.com's Al Sacco thinks the decision could have a serious negative impact on RIM and the future of BlackBerry. Here's why.