Environmental sustainability and “Going Green,” are all fine and good—I like trees just as much as the next guy–but during the years since I first started covering the subject of “Green IT,” I’ve been struck with one incontrovertible fact: Readers really don’t care about environmental sustainability. Well, most of them don’t.
This is evident from the minimal amount of comments related posts receive and the relatively low amount of page views these stories typically get. And I think I know why: Environmental sustainability and “greenliness,” if you will, aren’t sexy. And most of us value the latest and greatest tech toy over environmental friendliness, unfortunate as that may be.
Perhaps I’m wrong in this observation, but I don’t think so.
Do you care if your smartphone or tablet maker gets a poor ranking in a study like Greenpeace’s recent guide? If Apple was to get a terrible environmental friendliness rating—and it has in the past—would you stop fantasizing about that new iPhone 4S? Let me know in the poll above or drop a comment below to get more specific.
Al Sacco was a journalist, blogger and editor who covers the fast-paced mobile beat for CIO.com and IDG Enterprise, with a focus on wearable tech, smartphones and tablet PCs. Al managed CIO.com writers and contributors, covered news, and shared insightful expert analysis of key industry happenings. He also wrote a wide variety of tutorials and how-tos to help readers get the most out of their gadgets, and regularly offered up recommendations on software for a number of mobile platforms. Al resides in Boston and is a passionate reader, traveler, beer lover, film buff and Red Sox fan.