Technology has advanced the way we communicate, especially in the workplace.\u00a0 The simple conference call has given way to virtual meetings via video.\u00a0 At my company, we use GoToMeeting for webinars, conference calls and product demos.\u00a0 But a competitor is looming on the horizon that might give other market players a run for their money.\n\tjoin.me is a free screen sharing service that is very simple to use.\u00a0 You don\u2019t have to register or download anything to use join.me. Participants on a PC or Mac go to join.me and type a multi-digit code or "personal link" in the join box. \u00a0Then the presenter\u2019s screen opens in each attendee\u2019s web browser, which can be up to 250 participants.\u00a0\n\tYou can pause screen sharing, text with visitors, share documents and allow participants to take control of the screen.\u00a0 You can also kick out visitors!\u00a0 Mobile device users can join meetings once they have the free mobile viewer, but the mobile version doesn\u2019t allow for screen sharing.\u00a0 So essentially with join.me, you can connect to a meeting anywhere quickly and easily.\n\tSo where does join.me excel compared to GoToMeeting?\u00a0 GoToMeeting takes a while to boot up, while join.me is very fast.\u00a0 I also like the fact that I don\u2019t have to exit my web browser to view a screen.\u00a0 Since join.me is free, I can easily see it being widely used by employees, while GoToMeeting has to be purchased before use.\u00a0 The consumerization of IT is all about employees evangelizing the product and convincing corporations that the product needs to be used within the company.\u00a0\n\tOnce join.me is being used on a widespread basis, employees will probably want to upgrade to the Pro version so they can have the ability to schedule meetings, switch presenters and use the product internationally, which would be great for my company so we could communicate with our European division.\n\tThe price for upgrading to the Pro version of join.me is either $19 per user per month, or $149 per user for an annual subscription. They do offer a free 14-day trial.\n\tBut old habits are hard to break.\u00a0 We\u2019re very used to conducting our webinars in GoToMeeting, and we have the ability to download attendee reports easily, which is important for follow-up.\u00a0 GoToMeeting can record meetings and webinars.\u00a0 We keep an archive of recorded webinars that anyone can watch at a later time.\u00a0 GoToMeeting is $30 more per month than join.me, but given the extra features, it probably makes paying an extra $30 a worthwhile investment.\n\tGoToMeeting is ideal for external conferencing and for companies who know the value of virtual meetings and educational opportunities.\u00a0 join.me seems like a great internal resource.\u00a0 It\u2019s easy, there is no registration and it allows you to be spontaneous with your meetings. \u00a0\n\tMy company has a history of trying many different screen-sharing products \u2013 we used to use a product called Dimdim\u00a0before Salesforce acquired it.\u00a0 Externally, we\u2019ve also used WebEx, but found GoToMeeting to be a better fit.\u00a0\n\tAny market players today have to offer a free service along with an upgraded fee-based service since free options are widely available.\u00a0 When a service is free, there is less excuse to refuse to use it.\u00a0\n\tBut here\u2019s what products like join.me make me think of:\u00a0 if a service is free and employees start using it because it\u2019s easier, what kind of security issues will arise?\u00a0 How will the CIO deal with this situation?