Conquering The Technology/Marketing Divide

Forget Brad and Angelina (or “Brangelina” for those that are more plugged in to pop culture than I), the new “it” couple is the CIO and CMO. Why? In the digital world we live in today, which Forrester defines as the Age of the Customer, empowered buyers demand a new level of customer obsession. That means firms must deliver marketing and technology solutions that have visible impact on the customer. CIOs and CMOs are best positioned to deliver because they have a broad, end-to-end purview of their businesses and they understand how to innovate. But, CIOs and CMOs also often come with conflicting expectations and priorities that can sabotoge well-intentioned collaboration efforts.

Charles Rutstein, Forrester’s COO, recently sat down with my CMO Practice Leader peer David Cooperstein and me to discuss the role that CIOs and CMOs play in this customer-obsessed new world. See what we had to say here.

If you face these same challenges, you should join the conversation at our CIO-CMO Forum 2011, on September 22 at the Sheraton Boston. Keynotes from Forrester, Aetna and Discover Financial will help you understand the critical intersection of these two executives, and how you can get marketing and technology to take your company to new heights.

by Sharyn Leaver