Here Comes Everybody:\u00a0 The Power of Organizing Without Organizations\u00a0by Clay Shirky explores how people now group together via the web and mobile technology.\u00a0 Shirky goes through three stages of group interaction; sharing, collaborating, and collective action.\u00a0\n\tSharing:\n\tThe web has changed how we operate.\u00a0 Instead of gathering and then sharing, the web allows us to share and then gather around a common interest.\u00a0 Shirky identifies Flickr as an example of easy sharing.\u00a0 Flickr allows users to not only share photos, but identify their photos through tags.\u00a0 This results in increased sharing abilities.\u00a0 For example, all the attendees of a certain event can share photos with each other. \u00a0Since sharing now precedes gathering, groups form around common interests much more easily.\u00a0 As Shirky says, \u201cSharing creates the fewest demands on the participants.\u201d\u00a0\n\tCollaboration:\n\tThe second tier is collaboration. Shirky explains in his book about\u00a0the increased difficulty of collaboration:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\n\t\u201cCollaborative production can be valuable, but it is harder to get right than sharing because anything that has to be negotiated about, like a Wikipedia article, takes more energy than things that can just be accreted, like a group of photos.\u201d\n\tBefore the success of Wikipedia, many scholars thought that a group-created and group-edited encyclopedia would never work.\u00a0 But \u201cgroups of people who want to collaborate also tend to trust one another.\u201d\u00a0 Because of this trust, no formal management or process was needed to make Wikipedia a success.\u00a0\n\tCollective action:\n\tThe third tier is collective action, which is the rarest type of group action.\u00a0 In an environment of high freedom like the United States, collective action is usually represented through fun flash mobs or entertainment purposes. (Obviously, flash mobs are sometimes also used for nefarious purposes such as the recent robbing of the 7-Eleven store.)\u00a0\n\tBut in low-freedom environments, collective action is usually political.\u00a0 In his book, Shirky uses the ice cream flash mobs in Belarus\u2019 Oktyabrskaya Square as an example of how a flash mob can create attention for political matters, such as dictatorship ruling their country.\u00a0 As Shirky says, \u201cnothing says \u2018police state\u2019 like detaining kids for eating ice cream.\u201d\n\tSo how can Shirky\u2019s book enlighten you on the consumerization of IT?\u00a0 In the workplace, easy sharing can increase the skill of your knowledge workers.\u00a0 For example, one of your departments can share articles about the industry through Digg and learn new skills.\u00a0 When people form groups centered on common interest, niche innovation can evolve from these groups around that interest.\u00a0 Businesses need to have a niche or competitive advantage in order to be successful.\u00a0 Why not let your employees communicate and share their interests with each other?\u00a0 If employees are allowed to collaborate with each other over common interests, amazing developments can occur.\n\tShirky\u2019s book does issue a warning for businesses who think they will not be caught if they do something evil.\u00a0 Collective action shows how consumers can shine a light on immoral business practices.\u00a0 As Shirky says, \u201cconsumers now talk back to businesses and speak out to the general public, and they can do so en masse and in coordinated ways.\u201d\u00a0 This can simply be a bad rating on Yelp\u00a0or your business could find itself facing a negative movement large enough that it requires you to make major changes.\u00a0\n\tFor instance, the Airline Passengers' Bill of Rights came about because one passenger, a woman stuck on a delayed American Airlines flight, formed an online group for outraged airline passengers. Since this includes so many people, it exploded in size and created a sense of public outrage, which led to Congress getting involved, and the airlines were forced to revamp their standards for what happens to passengers on delayed planes.\u00a0\n\tCompanies have to be more responsible to their customers in order to stay in business and keep good face.\u00a0 This is new.\u00a0 Forming groups with the intent of collective action is much easier now and it is biting the companies who choose to ignore the trend.\n\tSo let\u2019s all behave out there.\n\tHave you read Shirky\u2019s book?