Opinion

HTC Bliss is an Android Smartphone for Women…Seriously?

Leaked images of HTC's new "Bliss" smartphone suggest the company may be trying to raise female awareness, and uptake, of the Android mobile OS. But will women embrace the marketing stunt…or avoid it?
    Related:
  • Mobile
  • Smartphones
  • iPhone
  • Windows
  • Small and Medium Business
Al Sacco was a journalist, blogger and editor who covers the fast-paced mobile beat for CIO.com and IDG Enterprise, with a focus on wearable tech, smartphones and tablet PCs. Al managed CIO.com writers and contributors, covered news, and shared insightful expert analysis of key industry happenings. He also wrote a wide variety of tutorials and how-tos to help readers get the most out of their gadgets, and regularly offered up recommendations on software for a number of mobile platforms. Al resides in Boston and is a passionate reader, traveler, beer lover, film buff and Red Sox fan.