Amazon announced a launch event on June 18 and teased it with a video clip that suggests the company could finally unveil its long-rumored smartphone. I’ve been writing about Amazon’s “Fire Phone” — the actual name is unknown, but I’m fond of Fire Phone — for years, and based on a teaser video posted yesterday by the massive online retailer, June 18 could be the big day it finally sees the light of day. In April, a Wall Street Journal reportdetailed the long-rumored Fire Phone, and suggested that it would be announced in June. The video doesn’t give much away, but there’s a lot of “oohs” and “aahs” and much moving around and shaking to elicit some sort of response from whatever device the subjects are using, which seems to confirm eye/movement tracking features, and perhaps, confirm earlier rumors about a glasses-free 3D experience. The Amazon smartphone could also have many of the same enterprise-oriented features as the company’s Kindle Fire tablets, and it could prove to be well suited for BYOD. A number of images of the purported Fire Phone, which is expected to run a customize version of Android, were leaked in April. They show what appear to be five separate front-facing cameras, some or all of which could be used to track user movement and create some type of unique UI experience. I’ve requested an invite to Amazon’s event, and I hope to be in Seattle on June 18, Fire Phone or no Fire Phone. AS Related content feature Expedia poised to take flight with generative AI CTO Rathi Murthy sees the online travel service’s vast troves of data and AI expertise fueling a two-pronged transformation strategy aimed at growing the company by bringing more of the travel industry online. By Paula Rooney Jun 02, 2023 7 mins Travel and Hospitality Industry Digital Transformation Artificial Intelligence case study Deoleo doubles down on sustainability through digital transformation The Spanish multinational olive oil processing company is immersed in a digital transformation journey to achieve operational efficiency and contribute to the company's sustainability strategy. By Nuria Cordon Jun 02, 2023 6 mins CIO Supply Chain Digital Transformation brandpost Resilient data backup and recovery is critical to enterprise success As global data volumes rise, business must prioritize their resiliency strategies. By Neal Weinberg Jun 01, 2023 4 mins Security brandpost Democratizing HPC with multicloud to accelerate engineering innovations Cloud for HPC is facilitating broader access to high performance computing and accelerating innovations and opportunities for all types of organizations. By Tanya O'Hara Jun 01, 2023 6 mins Multi Cloud Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe