The Pixies Shill for Apple in New iPhone Ad (and I’m OK With That)
Here comes your new iPhone commercial. The Pixies provide the tunes for Apple's latest video advertisement, and though endorsing Apple products may not exactly be "cool," CIO.com's Al Sacco gives the band a pass.
By Al Sacco
Managing Editor, CIO
Best. iPhone. Ad. Ever. (Ever.)
During the past few years, I’ve found most of Apple’s ads to be rather silly, and sometimes annoying. They often portray the company’s products as “magical” eye-popping delights, the gadget equivalents of a cure for cancer. Some of the people in those Apple ads seemingly can’t believe how lucky they are to be using Apple products. (Just hand over your credit card number, and you too can be an iPhone User!)
I’m usually not particularly impressed by celebrity spokespeople either, of which Apple is particularly fond. Apple has lots of money. Celebrities like money, and they will gladly accept it to shill products, even if they don’t actually use the products they’re paid to endorse. This does not make me want to buy said endorsed products.
Apple’s latest iPhone ad features music from the Pixies. I really like the Pixies. They made amazing, unique music in the late 80s and early 90s. They’re from Boston. (We don’t really have all that many great bands to call our own, so we’re proud of the ones we do.) The ad itself is rather tame, by Apple standards, and I appreciate that.
Of course, being featured in an Apple ad could be considered the ultimate “sell out.” But I give the Pixies a pass on this one, because…well, they never really got the credit or attention they deserve. Perhaps the Apple ad will help in that department.
Al Sacco was a journalist, blogger and editor who covers the fast-paced mobile beat for CIO.com and IDG Enterprise, with a focus on wearable tech, smartphones and tablet PCs. Al managed CIO.com writers and contributors, covered news, and shared insightful expert analysis of key industry happenings. He also wrote a wide variety of tutorials and how-tos to help readers get the most out of their gadgets, and regularly offered up recommendations on software for a number of mobile platforms. Al resides in Boston and is a passionate reader, traveler, beer lover, film buff and Red Sox fan.