\u201cCutting the cord,\u201d is a buzz phrase that means getting rid of cable TV and replacing it with video content streamed over the Web. Given the arrogant service and ever-increasing charges inflicted on customers by the cable giants, it\u2019s no wonder that many consumers would like to make that leap. But because the technology is still evolving and the industry has yet to solve a myriad of licensing issues, making the switch isn\u2019t easy.\n\n\n\tBut it isn\u2019t as difficult as it was, and this week\u2019s debut of Amazon\u2019s Fire TV is yet another sign that the days of monolithic cable offerings are numbered.\n\n\n\tFire TV, is a $99 box that will provide access to streaming video from Hulu Plus, Watch ESPN, Showtime, MLB, Disney, YouTube, Netflix, and, of course, Amazon Instant Video. It also features an optional gaming controller accessory for an extra $40 and a supply of very cheap games \u2013 Amazon says they average $1.85 each.\n\n\n\t Fire TV was launched yesterday and is already available on Amazon.com.\n\n\n\tAmazon says Fire TV has a voice search that actually works. \u201cThe old way of searching with a TV remote \u2014 scrolling and clicking one letter at a time on an alphabet grid \u2014 is painful. With Fire TV you simply speak the title, actor or genre into the remote and you're done,\u201d the company said in an announcement on its Web site.\n\n\n\tI haven\u2019t tried Fire TV's voice search yet, but as a veteran user of both Comcast and Dish Network, I\u2019m always astonished at how difficult it is to search for anything on those services, so if Fire TV\u2019s voice search really works, that\u2019s a real advantage.\n\n Without having tried Fire TV, I certainly can\u2019t give it a thumbs up or down. But I\u2019m excited to see yet another alternative to the cable monopolies. Fire TV joins Roku, Apple TV and Chromecast in the race to win a place in your living room.\n\n\n\tI\u2019m not sure how long it will take, but cutting the chord will become a viable option at some point in the not-too-distant future and won\u2019t it feel good to say goodbye to the Comcasts and Time Warners of the world?