Naturally, I was intrigued. So I visited UNICEF’s website and found some details about its Tap Project, which aims to collect funds to help provide clean drinking water for the world’s needy children.
“For every 10 minutes you don’t touch your phone, our sponsors and donors will make a donation to support the UNICEF Tap Project based on the time you went without your phone.”
Those “sponsors and donors?” Giorgio Armani Fragrances and UNICEF Next Generation, “a diverse group of young professionals, aged 21 to 40, who share a commitment to UNICEF’s future.”
The organization set up a website that you can visit using your smartphone to track just how long you can go without touching your device. For every minute you abstain, both Armani and UNICEF Next Generation with donate $0.025 to the cause — up to $75,000 from Armani, and up to $100,000 from Next Generation. It costs $0.025 a day to provide one child with safe water for one day, according to UNICEF.
That’s a solid reason to put down your phone. So why not head on over to UNICEFTapProject.org with your mobile device, put down it for a bit and make Armani give UNICEF some scratch for clean drinking water? If you’ve got some of your own cash to spare, UNICEF makes it simple to make an additional donation.
Al Sacco was a journalist, blogger and editor who covers the fast-paced mobile beat for CIO.com and IDG Enterprise, with a focus on wearable tech, smartphones and tablet PCs. Al managed CIO.com writers and contributors, covered news, and shared insightful expert analysis of key industry happenings. He also wrote a wide variety of tutorials and how-tos to help readers get the most out of their gadgets, and regularly offered up recommendations on software for a number of mobile platforms. Al resides in Boston and is a passionate reader, traveler, beer lover, film buff and Red Sox fan.