Breaking: Apple is no longer ignoring the enterprise press. In other news, the consumer-focused company published some new enterprise-specific documents, which suggests Apple may finally be changing its tune on corporate IT. Sky, fallen. Hell, frozen. Pigs, flying. For the first time in my nearly-decade-long career covering enterprise IT for CIO.com, Apple just reached out to me with enterprise-related news. Forget the news Apple decided to share — I did right after I read it. The fact that it reached out at all is big news, because it represents a fundamental shift in the way Apple has dealt with the press. Or at least the enterprise press. I’ve literally reached out to Apple countless times to request information or ask enterprise-related questions. And I can count the number of times I’ve received a response on one hand. I’ve been critical of Apple in the past, and I know the company has worked with other enterprise journalists. Maybe it was just me. I’ve often wondered if I’d been added to the rumored “Apple Black List.” But my colleague, Tom Kaneshige, has been covering Apple for CIO.com for years, and he still has a hard time getting into Apple events. I know we’re not alone. I’m not sure what exactly this means, but one thing is for sure: Apple has changed its tune, and I bet you’ll see more announcement from Cupertino aimed at businesses in the future. Here’s what Apple PR had to share today: We announced a slew of new tools and updates late yesterday that might be of interest to you. Sharing a few links on the New IT with new info on device deployment, VPP improvements, and we updated the iOS Security Pages, etc. Designed to make things easier for IT folks, maintaining a great end-user experience and with security a top priority. Enterprise The New IT iOS Enterprise Deployment Overview iOS Security White Paper Apple basically published a set of documents for IT on security and management features in iOS and other Apple products. I’m honestly still a bit shaken by that email. Maybe I’ll go buy a lottery ticket or something. AS Image via Wired.co.uk Related content feature Key IT initiatives reshape the CIO agenda While cloud, cybersecurity, and analytics remain top of mind for IT leaders, a shift toward delivering business value is altering how CIOs approach key priorities, pushing transformative projects to the next phase. By Mary Pratt May 30, 2023 10 mins IT Strategy IT Leadership opinion Managing IT right starts with rightsizing IT for value While there are few universals when it comes to saying unambiguously what ‘managing IT right’ looks like, knowing how to navigate the limitless possibilities of IT is surely one. By Thornton May May 30, 2023 6 mins Digital Transformation IT Strategy IT Leadership brandpost Designing the campus of the future starts with high-quality 10Gbps connectivity By Huawei May 30, 2023 4 mins Network Architect Networking Devices Networking feature Red Hat embraces hybrid cloud for internal IT The maker of OpenShift has leveraged its own open container offering to migrate business-critical apps to AWS as part of a strategy to move beyond facilitating hybrid cloud for others and capitalize on the model for itself. By Paula Rooney May 29, 2023 5 mins CIO 100 Technology Industry Hybrid Cloud Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe