Breaking: Apple is no longer ignoring the enterprise press. In other news, the consumer-focused company published some new enterprise-specific documents, which suggests Apple may finally be changing its tune on corporate IT.
By Al Sacco
Managing Editor, CIO
Sky, fallen. Hell, frozen. Pigs, flying.
For the first time in my nearly-decade-long career covering enterprise IT for CIO.com, Apple just reached out to me with enterprise-related news.
Forget the news Apple decided to share — I did right after I read it. The fact that it reached out at all is big news, because it represents a fundamental shift in the way Apple has dealt with the press. Or at least the enterprise press. I’ve literally reached out to Apple countless times to request information or ask enterprise-related questions. And I can count the number of times I’ve received a response on one hand.
I’ve been critical of Apple in the past, and I know the company has worked with other enterprise journalists. Maybe it was just me. I’ve often wondered if I’d been added to the rumored “Apple Black List.” But my colleague, Tom Kaneshige, has been covering Apple for CIO.com for years, and he still has a hard time getting into Apple events. I know we’re not alone.
I’m not sure what exactly this means, but one thing is for sure: Apple has changed its tune, and I bet you’ll see more announcement from Cupertino aimed at businesses in the future.
Here’s what Apple PR had to share today:
We announced a slew of new tools and updates late yesterday that might be of interest to you.
Sharing a few links on the New IT with new info on device deployment, VPP improvements, and we updated the iOS Security Pages, etc. Designed to make things easier for IT folks, maintaining a great end-user experience and with security a top priority.
Al Sacco was a journalist, blogger and editor who covers the fast-paced mobile beat for CIO.com and IDG Enterprise, with a focus on wearable tech, smartphones and tablet PCs. Al managed CIO.com writers and contributors, covered news, and shared insightful expert analysis of key industry happenings. He also wrote a wide variety of tutorials and how-tos to help readers get the most out of their gadgets, and regularly offered up recommendations on software for a number of mobile platforms. Al resides in Boston and is a passionate reader, traveler, beer lover, film buff and Red Sox fan.