BlackBerry Now Sells Unlocked Smartphones, but Who’s Buyin’?
BlackBerry started selling unlocked Z10 and Q10 smartphones directly online. But they aren't cheap, and now may not be the best time to invest in a BlackBerry, or the company, according to CIO.com's Al Sacco.
Unlocked smartphones mostly appeal to folks who don’t want to sign costly wireless service contracts and would rather pay the cost of the unsubsidized phones upfront. People who want to use exclusive devices on other carriers or who live in areas where certain devices aren’t available may also be interested in unlocked devices. And BlackBerry’s move may be intended to help it move as much existing inventory as possible before it finalizes a deal with Fairfax Financial Holdings, which is expected to acquire BlackBerry in November.
But if so, those prices seem slightly steep to me. And investing ~$500 in a platform with a future that’s, um, uncertain, at this point, probably isn’t the brightest idea.
Al Sacco was a journalist, blogger and editor who covers the fast-paced mobile beat for CIO.com and IDG Enterprise, with a focus on wearable tech, smartphones and tablet PCs. Al managed CIO.com writers and contributors, covered news, and shared insightful expert analysis of key industry happenings. He also wrote a wide variety of tutorials and how-tos to help readers get the most out of their gadgets, and regularly offered up recommendations on software for a number of mobile platforms. Al resides in Boston and is a passionate reader, traveler, beer lover, film buff and Red Sox fan.