by Al Sacco

Twitter Users Call for BlackBerry CMO’s Head

Sep 27, 2013 2 mins
Mobile Small and Medium Business

Twitter users are calling for BlackBerry marketing chief Frank Boulben's job, but's Al Sacco says BlackBerry's marketing efforts are actually better than ever before, and there's no one man to blame for the Canadian company's current woes.

Shortly after BlackBerry this morning confirmed the dismal second-quarter 2014 fiscal results it announced last week, including a $934 million “inventory charge” related to the less-than-impressive BlackBerry Z10 launch, frustrated Twitter users took to the social network to call for the job of BlackBerry CMO Frank Boulben.

BlackBerry CMO Frank Boulben

Along with snarky tweets, the Twitter users included the hastags #FireBoulben and #ReasonsToFireBoulben.

Here’s a smattering of related tweets:

It’s interesting to note that many of the Twitter users posting these tweets have some form of reference to BlackBerry in their Twitter names or avatars, which suggests these are BlackBerry users or one-time BlackBerry users attacking Boulben and not fanbois of other rival mobile platforms.

But the bottom line is that BlackBerry’s current situation is not the fault of one man, and BlackBerry’s marketing efforts are actually better today than they ever were in the past. That’s not to say that Boulben and his team couldn’t have done a better job marketing the company’s latest products—that Super Bowl commercial was pretty weak—but he’s certainly not the only one to blame. Boulben does appear to be the scapegoat o’ the day, though.