NBA Refs Wearing Google Glass is Latest Example of Mass ‘Glass-teria’
The GM of the Houston Rockets, Daryl Morey, recently said the idea of NBA officials wearing Google Glass during basketball games is "a great idea." CIO.com's Al Sacco begs to differ and thinks Morey might have a touch of "Glass-teria." Here's why.
Shortly after Google unveiled its Glass wearable computer in the summer of 2012, I started noticing an interesting, if not exactly surprising, phenomenon I call “Glass-teria.” (Glass hysteria, get it? No? Well, that’s why I just spelled it out for you. Wham.)
Glass-teria is the tendency of journalists, analysts, marketers, tech watchers and everyday Joes to try to squeeze Glass into somewhere it doesn’t really fit, but sounds cool. I recently wrote a tongue-in-cheek Glass-teria article about unique ways in which your favorite celebrities could use Glass.
Glass-teria exists mostly because people who don’t have first-hand experience with Glass have no idea what it really is. (Hint: It’s not just a video camera on glasses frames. Read “5 Things You Need to Know About Google Glass” for the lowdown.)
The latest example of Glass-teria (or one of the latest) comes from a Reddit AMA (Ask me anything) session with Houston Rockets GM Daryl Morey, in which Morey responded to a question from redditor deathmango.
deathmango: “Mr. Morey, thanks for the taking time to do this AMA. Do you think Google glass could ever be integrated into live games, for example by having the officials wear them and letting the TV audience see what they saw?”
Morey: This is a great idea! Tell Adam Silver. I have to run, thank you for all the great questions!
Errrrrrrrr, hit the brakes. Yes, the image of refs running up and down the court with Glass-es is amusing (see above) and maybe even a bit intriguing. Never mind the fact that the NBA did not respond favorably to a player using Glass during a recent NBA draft. It makes little to no sense for NBA officials to use Glass. What would the benefits be? A number of less intrusive wearable cameras are available, if the sole purpose would be to see what the refs see. And interacting with Glass would distract officials while they’re trying to perform what is already a difficult job.
Maybe I’m just not seeing the possibilities clearly, but this sounds like a ridiculous idea. Sorry, deathmango. Sorry, Mr. Morey.
The lesson here? Glass isn’t even publicly available yet. And it’s unclear whether the odd gadget will ever see mainstream use. So the next time you read a story or see a TV news segment on the coolest new possible use for Glass, (a serious story, that is, not a joke) be skeptical. Very skeptical.
Al Sacco was a journalist, blogger and editor who covers the fast-paced mobile beat for CIO.com and IDG Enterprise, with a focus on wearable tech, smartphones and tablet PCs. Al managed CIO.com writers and contributors, covered news, and shared insightful expert analysis of key industry happenings. He also wrote a wide variety of tutorials and how-tos to help readers get the most out of their gadgets, and regularly offered up recommendations on software for a number of mobile platforms. Al resides in Boston and is a passionate reader, traveler, beer lover, film buff and Red Sox fan.