Opinion

How One Company is Fighting Fake Online Reviews

Consumers are increasingly wary of user-generated reviews because unscrupulous organizations often pay people to post misleading evaluations. But Edmunds.com is fighting back against the fakers. Here's how.
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San Francisco journalist Bill Snyder writes frequently about business and technology. His work appears regularly in CIO.com and the publications of Stanford's Graduate School of Business and the Haas School of Business at the University of California at Berkeley. He welcomes your comments and suggestions.