Yo, Apple: Celebrate the App Store’s 5th Birthday By Making These Apps Free
Apple celebrates the fifth anniversary of its App Store on Wednesday by offering 10 paid apps and games for free. CIO.com blogger James A. Martin has a few suggestions for apps he'd like to see for free during the Big 5 Birthday Party.
To be honest, I find the free offerings uninspiring. The App Store has been a true game changer, so why not go a bit radical with the free apps (and in-app purchases) offered to celebrate? Such as:
* Apple’s own Pages, Keynote, and Numbers productivity apps, each of which costs $10. Apple could show skin in the game by making these useful apps free, if only for two days. The company might even spur more interest in the desktop versions of these apps, too.
* Garmin StreetPilot USA, a GPS navigation app that currently goes for $50—a fortune by app standards. Offering a $50 app for free would certainly get my interest. And it could stimulate interest in Garmin’s upcoming HUD, a recently announced $130 device that will project driving directions onto your car windshield from the Garmin app on your iOS device. HUD will be available later this summer and will pair with compatible Garmin apps on Android and Windows Phone 8, too.
* RunKeeper is a free iOS (and Android) app for tracking your workout stats, and it’s currently my favorite among its many competitors. But to really get the most from the app and all its stats (such as heart-rate tracking), you need RunKeeper Elite—which costs $20 a year or $5 a month. Making the Elite service a free in-app purchase for a few days would be awesome. And it might spark more interest in the Pebble smart watch ($150), which recently went on sale at Best Buy stores and works with RunKeeper and other third-party apps. Come to think of it, Apple probably wouldn’t want to give the Pebble watch a boost, given that the folks in Cupertino are reportedly developing their own smart watch.
Which paid iOS apps do you think should be offered for free to celebrate the App Store’s fifth birthday? Let me know in the comments below.
James A. Martin is a seasoned tech journalist and blogger based in San Francisco and winner of the 2014 ASBPE National Gold award for his CIO.com blog. He writes CIO.com's Living the Tech Life blog and is also a content marketing consultant.