Instagram recently added video sharing and started a direct competition with Twitter's Vine. Both services have their strengths and weaknesses, but CIO.com blogger James A. Martin says Instagram offers a better experience. Here are five reasons why. Instagram’s June 20th iOS and Android app update added video sharing. The move was a smack upside the head to Twitter’s popular Vine social-video app, which is also available for both iOS and Android. The blogosphere was immediately abuzz with news that Vine was being dropped for Instagram video. About 2.5 million Vine links were shared the day before the Instagram update (June 19), according to Topsy, a Web analytics company. The next day, only about 1.5 million Vine links were shared, and the decline has reportedly continued. I’m not too worried about Vine, though. It’s a great way to see what others are doing through the app’s six-second video clips. There’s a lot of #selfie silliness on Vine, but there’s also some genuine creativity. Even so, Instagram is now my go-to video recording/social-sharing app. Here are five reasons why. Instagram lets you record videos up to 15 seconds in length compared to Vine’s six-second ceiling. While Vine’s limitation has sparked creativity, as I mentioned, I appreciate the extra recording time. You can share Instagram videos on Facebook, Twitter, Tumblr, foursquare and in email. Vine videos can only be shared on Facebook and Twitter. Instagram lets you pick a specific point in your video to serve as its thumbnail image. Vine doesn’t currently offer this feature. As you’d expect, Instagram has filters—13 total—you can apply to your videos. Vine has none. Instagram lets you share photos and videos; Vine is video-only. This difference is significant for people who’d rather use a handful of apps with ranging functionality than have lots of dedicated apps. Ultimately, Instagram is for recording and sharing videos with friends and followers. Vine does that, too, of course. But right now Instagram provides a more robust media-sharing experience. Related content brandpost Bringing AI to your organization? Better bring the right database Why Apache Cassandra offers the scalability, reliability, and speed required for building artificial intelligence applications. By Patrick McFadin Jun 07, 2023 7 mins Machine Learning Artificial Intelligence feature 7 ways to spot hidden IT talent within your ranks Your organization has hidden IT superstars in the making — both within and outside IT. Here’s how to find and elevate them for maximum impact. By John Edwards Jun 07, 2023 8 mins Staff Management feature The NBA’s digital transformation is a game-changer The National Basketball Association’s move to Azure cloud is helping improve fan experience and in-game performance due to analytics- and AI-assisted tools aimed at unlocking data’s full potential. By Paula Rooney Jun 07, 2023 9 mins Microsoft Azure Media and Entertainment Industry Digital Transformation case study How Palladium targets tech to better serve the business Palladium Hotel Group has prioritized strategies surrounding its digital transformation, with a focus on two primary objectives: to improve the business and better customize the customer experience. By Nuria Cordon Jun 07, 2023 4 mins CIO Travel and Hospitality Industry Digital Transformation Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe