One BlackBerry user's vision of the rumored BlackBerry A10 has CIO.com blogger Al Sacco drooling. Appearance isn’t everything. But it’s also incredibly important to the average consumer; a great looking smartphone will often draw more attention than a clunky or awkward device with better specs and a more reasonable price tag. The most popular modern, high-end smartphones are thinner and more sleek than ever before. The iPhone 5, the new HTC One and Samsung’s Galaxy S4, just to name a few, are all just as good looking as they are functional. You can’t really say the same about the BlackBerry Z10, the current all-touch BlackBerry that’s positioned to compete with flagship devices from Apple, HTC and Samsung. The Z10 isn’t ugly by any means, but it’s still boxy and kind of plain, at least in my opinion. This week, CNET reported that BlackBerry will release a new all-touch device by the end of the year that will take the Z10’s place as the company’s touch flagship phone. That device is supposedly being referred to as the A10, and it’s expected to not only pack some cutting-edge tech specs, but it will also be sleeker. The A10 will look somewhat like a Samsung Galaxy S4 with the rear side of BlackBerry’s Q10, according to CrackBerry.com forum member craiggger, who claims to have seen the device. Based on this information, CrackBerry user DYLANHABKIRK threw together the BlackBerry A10 render images you see in this post, which, I must admit, make me want an A10 right now—at least if the renders prove to be an accurate representation of the device. AS via CrackBerry.com Related content brandpost Sponsored by SAP Innovative integration drives automotive group to SAP awards Using SAP Build Process Automation, China Grand Automotive Services Group Co., Ltd. accelerated and streamlined processes for its 700+ dealerships, saving time and costs while earning recognition for its innovation. By Tom Caldecott, SAP Contributor Dec 11, 2023 4 mins Digital Transformation news Concerns remain even as the EU reaches a landmark deal to govern AI Experts believe the new regulation would add a significant compliance burden on businesses as some argue it could even stifle the growth of the rapidly developing technology. By Gagandeep Kaur Dec 11, 2023 7 mins Regulation Artificial Intelligence feature CIOs grapple with the ethics of implementing AI With ethical considerations around AI use increasingly top of mind, IT leaders are developing governance frameworks, establishing review boards, and coming to terms with the difficult discussions and decisions ahead. By Esther Shein Dec 11, 2023 13 mins Generative AI Data Governance IT Governance feature Reed Smith turns to AI for lawyer staffing solution The legal firm’s Smart Resourcing tool helps balance workloads and ensure partners find associates with the right skills and experience, while empowering employees to make connections across the firm’s global footprint. By Sarah K. White Dec 11, 2023 8 mins CIO 100 Legal Digital Transformation Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe