Motorola's brand new flagship smartphone is expected to be released this summer, and it will be the first smartphone ever to be assembled in the United States. Motorola Mobility, which is owned by Google, has been relatively mum on its plans to release new hardware, but yesterday, the company announced that it is opening a brand new manufacturing facility in Texas, where it will assemble its flagship Moto X smartphone. (Read more about the new plant.) The Moto X will be the first smartphone assembled in America, according to Motorola. From Motorola: “Moto X [is] a new flagship smartphone that will be designed, engineered and assembled in the USA. We’re not talking about just a handful of units either — available this summer, every Moto X sold in the USA will be assembled in Fort Worth, Texas, making it the first smartphone ever assembled domestically. We’re not talking about just a handful of units either — available this summer, every Moto X sold in the USA will be assembled in Fort Worth, Texas, making it the first smartphone ever assembled domestically.” Huh. Who knew? I know that most smartphone, tablets, TVs, computers, monitors, GPS units, microwave ovens, etc., etc., are made in China or elsewhere in Asia. But it still seems odd that not a single smartphone has ever been made, or “assembled,” in the good ol’ U S of A. I can’t help but think of the “Designed by Apple in California. Made in China” labels on all those iDevices. I bet you’ll see a big label on the Moto X to let you know it was “assembled” in the USA, too. Take that, Apple. Then again, just because the Moto X will be assembled in the United States, its various components weren’t necessary made in America. In fact, it’s probably safe to assume the majority of Moto X components will not be made in ‘Murica. Still, “The First Smartphone Assembled in the USA” makes for a great headline on a press release—or a blog post. AS Related content feature How Capital One delivers data governance at scale With hundreds of petabytes of data in operation, the bank has adopted a hybrid model and a ‘sloped governance’ framework to ensure its lines of business get the data they need in real-time. By Thor Olavsrud Jun 09, 2023 6 mins Data Governance Data Management feature Assessing the business risk of AI bias The lengths to which AI can be biased are still being understood. The potential damage is, therefore, a big priority as companies increasingly use various AI tools for decision-making. By Karin Lindstrom Jun 09, 2023 4 mins CIO Artificial Intelligence IT Leadership brandpost Rebalancing through Recalibration: CIOs Operationalizing Pandemic-era Innovation By Kamal Nath, CEO, Sify Technologies Jun 08, 2023 6 mins CIO Digital Transformation brandpost It’s time to evolve beyond marketing to create meaningful metaverse moments Insights on the results of the Protiviti and Oxford University survey: Executive Outlook on the Metaverse, 2033 and Beyond By Kim Bozzella Jun 08, 2023 6 mins Digital Transformation Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe