by Al Sacco

BlackBerry CEO Sends Some Love Along with Staffers’ New Smartphones

May 02, 20131 min
Data CenterMobileOperating Systems

BlackBerry chief Thorsten Heins is sending thanks to some of his staffers for their efforts during tough times in a unique and creative way, along with new BlackBerry 10 smartphones.

That Thorsten Heins, man, he’s a keeper.

I don’t know what Mr. Heins is like behind closed doors, or in the boardroom, but he has impressed me every step of the way, after I first met him at last year’s BlackBerry World conference. I’ve since seen him speak numerous times, in front of small gatherings and huge crowds alike, and I even did a lengthy interview with the man last July, in which he was surprisingly candid.

BlackBerry CEO Thorsten Heins thank you

The image above comes from the box of a BlackBerry employee’s new smartphone. I know many BlackBerry staffers personally, and to say that the last few years have been a bumpy road for them would be an understatement. Heins knows that, and while BlackBerry is still facing an uphill battle, BlackBerry 10’s generally-positive reception in the mobile market is slowly breathing new life into the Canadian company. It’s refreshing to see a CEO taking the time to send a message like this one in such a creative way.


(Many thanks to Nicole Dussault for sending along this image.)