Anyone\u2014especially young, disheveled hipsters\u2014is qualified to run a business's social media operation, right? That's the message FedEx sends in a new commercial released on YouTube.\n\t"Rather than chase after virtual fans, FedEx can help you reach real-life customers," its description says.\n\tThe ad opens with a manager speaking to a group of employees about how its business needs more likes and tweets to grow. He introduces the employees to the company's new group of "senior social media strategists," and cuts to the manager's young son and group of friends. ?\n\t\n\t\tFedEx TV Ad "Social Media"\n\tOne employee asks that since the company manufactures radiator valves, wouldn't it be better if FedEx helped them expand to new markets? The businessman replies that it "sounds better than a few likes."\n\tThe ad pokes fun at social media managers, sure. But FedEx clearly understands the value of social media: Its Facebook page has nearly half a million followers and is updated regularly with service alerts, polls and promotions. Its Twitter page has 129,000 followers and posts several times a day.\n\tSome news sites took offense at the ad, calling it hypocritical, puzzling and insulting. But it's not the first time social media managers\u2014or their profession\u2014have been lampooned: Social media tends to be an easy mark, especially for those who don't understand that the profession is more than generating likes and tweets.\n\tWhat do you think about FedEx's new ad? Funny or offensive? Leave your thoughts in the comment section below or visit our Facebook page to sound off.