Check out a video of BlackBerry's first ever Super Bowl advertisement, which shows off the "re-designed, re-engineered and re-invented" BlackBerry 10 mobile platform and the BlackBerry Z10 smartphone. Sort of.
By Al Sacco
BlackBerry just aired its very first Super Bowl advertisement, and it was a doozy. The 30-second clip played during the third quarter of the big game. (According to CBSNews, a half-minute Super Bowl ad costs an average of $3.8 million. Yowsers.)
“In our debut appearance at the Super Bowl we knew that it wasn’t feasible to communicate the rich experience of BlackBerry 10. We decided to use the light hearted spirit of Super Bowl ads to showcase what BlackBerry 10 can’t do. We wanted to let people know that BlackBerry is back and that BlackBerry 10 is worth checking out. People can find out for themselves the amazing things that the totally re-designed, re-engineered and re-invented BlackBerry 10 can do at www.blackberry.com.”