“RIM announced today that it will hold its BlackBerry® 10 launch event on January 30th, 2013. The event will happen simultaneously in multiple countries around the world. This day will mark the official launch of its new platform – BlackBerry 10, as well as the unveiling of the first two BlackBerry 10 smartphones. Details on the smartphones and their availability will be announced at the event.”
Maybe it’s just me, but I’m finding it somewhat difficult to get excited about this “news” without any specific availability details. If I were Average Joe Consumer, and not a tech blogger, I’m not sure I’d be interested at all. (I already had some hands-on time with the first two BlackBerry devices, and I liked what I saw, so I still haven’t lost faith in RIM and BlackBerry…yet.)
Best case scenario, the first BlackBerry 10 devices launch during the first two weeks of February. That’s still three months away, or a quarter of a year, which is a lifetime in the mobile space right now. And that’s just the best case scenario. When you consider the number of devices RIM rivals like Samsung and Motorola have released in the past six months, RIM’s BlackBerry 10 development cycle seems even more unreasonable.
Comparing RIM and BlackBerry 10 to Samsung/Motorola and Android isn’t exactly an apples-to-apples comparison, because BlackBerry 10 is a brand new OS, and RIM makes both the BlackBerry hardware and software. But it’s still an “oranges-to-clementines” comparison, and it’s still relevant.
Al Sacco was a journalist, blogger and editor who covers the fast-paced mobile beat for CIO.com and IDG Enterprise, with a focus on wearable tech, smartphones and tablet PCs. Al managed CIO.com writers and contributors, covered news, and shared insightful expert analysis of key industry happenings. He also wrote a wide variety of tutorials and how-tos to help readers get the most out of their gadgets, and regularly offered up recommendations on software for a number of mobile platforms. Al resides in Boston and is a passionate reader, traveler, beer lover, film buff and Red Sox fan.