CIO.com blogger James A. Martin kicks off a new series meant to spotlight ridiculous mobile apps with a look at Blacksocks, an app that helps you sort identical black socks using an iPhone app. Seriously. White swans mate for life. Black socks, not so much. Throw several pairs in the washer and dryer, and you’ll often find that your socks ditched their mates and hooked up with new partners. Actually, you probably won’t even notice the new couplings at all, much less care. One black sock pretty much looks like another, which is why I’m spotlighting Blacksocks, a free iPhone app and the inaugural app in my new Totally Ridiculous and Unnecessary Apps Hall of Fame. Swiss company Blacksocks SA developed the app to help you precisely match the company’s RFID-embedded socks with their natural mates. The Swiss are famous for their precision in watches; who knew they’d translated their technical prowess into footwear? Here’s the Blacksocks concept: For $189, the company sends you 10 pairs of black calf-length socks. The hypoallergenic socks are made in Milan “by a second-generation family of sock artisans” from a blend of Peruvian Pima cotton, lycra and polyamide. Each sock has an embedded RFID tag. Along with the socks, you get a wireless “Sock Sorter,” a handheld RFID reader that communicates with the Blacksocks app on your iPhone (3GS or newer). Upon receiving your smart socks, you pair them using the app and the Sock Sorter so the iPhone app knows which socks belong together. After doing laundry you just hold the Sock Sorter over the RFID chip on a particular sock; scan the device over all the socks in your basket; and the iPhone makes a sound to indicate when the sock’s mate has been located. In my opinion, if you spend $189 on this product, you’ll also want to buy a device that will locate your common sense. If you have several pairs of black socks, all from the same maker, how difficult—or important—is it to match them exactly? Do you really need to know a sock’s “history,” which the app and Sock Sorter provides? Can’t you tell when a black sock is looking a bit gray and washed out? Do you need an app to tell you? Maybe the next step is for the communications chip in your Nike+ running shoes to communicate with the chip in your socks, though I doubt any good could come from that. If you’re not careful, your socks and shoes might blab on Facebook about how much your feet stink. Have you spotted a candidate for the Totally Ridiculous and Unnecessary Apps Hall of Fame? If so, tell me about it in the comments section below. Related content opinion Website spoofing: risks, threats, and mitigation strategies for CIOs In this article, we take a look at how CIOs can tackle website spoofing attacks and the best ways to prevent them. By Yash Mehta Dec 01, 2023 5 mins CIO Cyberattacks Security brandpost Sponsored by Catchpoint Systems Inc. Gain full visibility across the Internet Stack with IPM (Internet Performance Monitoring) Today’s IT systems have more points of failure than ever before. Internet Performance Monitoring provides visibility over external networks and services to mitigate outages. By Neal Weinberg Dec 01, 2023 3 mins IT Operations brandpost Sponsored by Zscaler How customers can save money during periods of economic uncertainty Now is the time to overcome the challenges of perimeter-based architectures and reduce costs with zero trust. By Zscaler Dec 01, 2023 4 mins Security feature LexisNexis rises to the generative AI challenge With generative AI, the legal information services giant faces its most formidable disruptor yet. That’s why CTO Jeff Reihl is embracing and enhancing the technology swiftly to keep in front of the competition. By Paula Rooney Dec 01, 2023 6 mins Generative AI Digital Transformation Cloud Computing Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe